Social creativity is becoming increasingly important in the world of marketing, with a number of brands trying to convince punters to either come up with ideas for ads or submit content to create them. Last year, Unilever’s Rexona brand got its pound of sweaty flesh with the treadmill of devotion. And now, as part of its Do More brand platform, it’s asking them to submit clips to support the All Blacks and help create a special film that will be written by, directed by and star everyday New Zealanders and be curated by director Taika Waititi.

Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.

He’s certainly no Christopher Walken, but Jude Law has shown he’s got a few sweet moves in an impressive branded film for Johnnie Walker Blue Label. PLUS: David Duchovny sides with the Russians.

It’s tough for brands and agencies to compete with the plethora of amazing GoPro surfing footage, but Samsung and 72 and Sunny Amsterdam have done a bloody good job with this two-minute film to promote its partnership with The Association of Surfing Professionals World Tour.

Banking is becoming increasingly mobile, with all the major banks offering apps and a whole range of different ways to pay, from Bump to Facebook to NFC-enabled stickers. And now The Co-Operative bank has joined the fray, albeit slightly belatedly, with what it’s calling “a ground-breaking new mobile banking app”.

The classic Mac vs PC campaign was a master-class in comparative advertising and helped cement the impression of Apple as a brand suited to those striving to be cool and Microsoft as a brand suited to those who wore cardigans. But Microsoft is fighting back with a bit of comparative advertising of its own and showing that its Cortana system is smarter than Siri.

Last week, Vodafone released its Fantastic Fridays TVC, a creative effort that stoked the dying embers of hate that viewers still held for Rebecca Black’s 2011 viral song while simultaneously introducing the telco’s new reward programme. And while the spot was greeted with revile from some quarters, there were few complaints from the Vodafone customers who stand to receive rewards as part of the programme. Here’s a breakdown of how Fantastic Fridays has been incorporated into Vodafone’s existing MyVodafone app.

Interacting with a government department is not something most normal humans look forward to. But a new website www.govt.nz hopes to make those interactions slightly less wrist-slitty.

TRN has launched Kiwi Kids, a new iHeartRadio radio station that continuously plays songs and rhymes written for Kiwi Kids and performed by the nation’s top children’s musicians. And while, to some parents, this might sound like a scene borrowed from Dante’s Inferno, iHeartRadio’s artwork accompanying the launch carries the promise that the new station “won’t drive mum and dad crazy”.

When it comes to the idea of self-driving cars, there are plenty of concerns over safety, primarily because the first stage of robot acceptance among humans is that “a robot/computer cannot possibly do the tasks I do”. But Dutch car insurance company Centraal Beheer is predicting other dangers from the rise of automation.

Amazon has launched a new 3D printing store that offers a catalogue of around 200 different designs, which range from a crane skeleton to a skull with a tree growing out of it. While most products can only be customised in terms of size and colour, the 27 products carrying the phrase ‘create your own’ offer greater flexibility. When it comes to these products, customers can log into Amazon’s personalisation hub and then alter the design in accordance to their preferences.

Scandinavia is so hot right now. So hot, in fact, that when Lion decided to launch its new range of low-sugar sodas, the company chose an old Skaldic word thought to mean ‘connected’ as the name of the product. Dubbed Hӧpt and sold in bottles that that seem more suited to beer or cider, Lion’s new range of non-alcoholic drinks is currently being advertised via billboards as a soda alternative that “contains less than half the sugar of leading regular soft drinks”.

Frucor is continuing the shenanigans of the Give it a V campaign, choosing the crowd-sourced suggestion of “Give Darts a V” 24 hours ago which led to the idea of skydiving with giant darts today.

The Late Night Big Breakfast, a pisstake of morning chat shows that started off on Moon TV, is set in a furniture shop and stars Leigh Hart, Jeremy Wells and Jason Hoyte, is two episodes in and it’s a study in ridiculous, awkward and often-physical humour. Some, like the Herald’s Greg Dixon, haven’t seen the funny side of the interrupting hosts, the confused guests, or the surreal segments. But others seem to like it. And while parodies of advertorials are low-hanging fruit from a comedy perspective, this industry can no doubt see the funny side of Hoyte’s beskivvied perfomances in Health Corner.