Brands have seen the opportunity to shake themselves free of the tyranny of paid media and embrace content marketing. But it pays to look before you leap, writes David MacGregor.
Author David MacGregor
James Hurman is a planner for Colenso BBDO and in his book The Case for Creativity, he argues you shouldn’t do shit ads because they’re less effective than highly creative ones. Given I love great ads (the locus of the book is advertising creativity, rather than innovation in the broader sense), I should be an easy sell. But while I really wanted to like the book, it has several weaknesses.
Advertising is famously populated with characters. The cliche is that of the ruthless, dashing fellow characterised by Don Draper in the TV show Mad Men. There are the Machiavellian, the tortured and insecure, the banal and phantasmagoric; the attention seekers and poseurs. And then there are folk like Roger Dickinson, who died over the holidays.
Metro magazine has been revamped – again. The Auckland darling’s latest botox treatment gets a thumbs down from long time Metro friend (and StopPress critic) David MacGregor. Plus, we have some breaking news about the Citymix & Metro merger.Metro is an old friend. It showed up on the newsstand the …