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Marketing tech company Squiz expands into Auckland, looks to bring marketing and IT closer together
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Australian-owned marketing technology company Squiz has recently expanded in New Zealand, adding an Auckland office to its pre-existing Wellington base. Upon the move, we talked to New Zealand managing director Patrick Fitzgerald about the changing landscape of marketing technology, how the lines are blurring between marketing and IT departments and what the technology developers are doing to help.

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NZ Fishing World takes the plunge, goes digital-only
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Tangible Media has followed in the footsteps of international publications like The Independent by ceasing the print publication of NZ Fishing World and focusing exclusively on the digital media business. We chat to associate publisher and editor Jeff Strang on why he’s betting big on digital.

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Postie Plus relaunches with a new look and a responsible retail model
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Following last year’s restructure, Postie Plus has adopted a “responsible retailing” model, dropping prices by 30 precent and taken on a new look crafted by Saatchi & Saatchi. Elly Strang talks to Pepkor South East Asia managing director Jason Murray to find out about its new persona and what the store has to offer the New Zealand market.

Partner articles
How Reachmedia paves the path to purchase
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Letterbox marketing is prized by some of the country’s largest retailers and well regarded as an advertising channel by consumers. Now Reachmedia is out to dispel a few myths and reveal how they’ve merged unaddressed, digital and data analysis to help brands make an impact on the path to purchase.

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Spot the difference
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Ikea Austria has released a series of creative print ads to promote its wireless charging ports, a feature integrated into select pieces of furniture.

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The boys are back
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Last year Bonds and Clemenger BBDO Melbourne rolled out a series of videos exploring the challenges men put their testicles through, and this year the dangling men in nude morph suits have returned.

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Seeing double: the curiously similar creative of Destination Queenstown and the NZ Olympic Committee
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Last week we wrote a story on Destination Queenstown’s new campaign via Feast. Shortly afterward, the comments section for the piece became flooded with commenters noting similarities between the campaign’s creative and that of the NZ Olympic Committee’s Rio 2016 campaign through Buffalo & Co. Here’s a quick look at the two campaigns and what each party has to say about the matter.

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Share in the legacy of the Most Interesting Man in the World
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The Most Interesting Man in the World recently took a one-way trip to Mars, retiring from his position as the mascot of Dos Equis. However, his physical departure from Earth does not mean that legacy has disappeared. As he travelled to the furthest nooks and crannies of the globe he left traces of himself along the way. And now the mere mortals who were fortunate to co-exist with the man of myriad adventures can get their hands on some of the invaluable items that touched his flesh while on earth. A campaign launched by Dos Equis gives competition entrants the opportunity to win some of the items that typified the great man’s time on Earth.

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Marmite mashup
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A recent food trend has seen many Kiwi favourites hybridised, in an effort to make the ultimate sweet treat and now Burger Fuel is jumping on the bandwagon with its own savory creation.

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Music industry returns to growth after 15 years in NZ, Kiwis wholeheartedly embracing streaming services
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The traditional notion of the music industry has been well and truly dumped on its head over the past few years, since music started its march from CD shelves to digital shelves. Yesterday New Zealand’s music revenue results were released, showing just how quick and drastic this change has been, revealing that streaming is well and truly taking over. We caught up with Spotify’s Kate Vale who says New Zealand in particular has embraced streaming with open arms, as one of the highest ‘Premium’ conversion rates of any Spotify market in the world.

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BCITO launches online DIY reality show in bid to recruit new tradies
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BCITO and Brand Spanking have teamed up to raise awareness about the growing labour shortfall in the construction industry Big Brother style. Hoping to highlight career opportunities the industry has to offer, the ‘Not your average shed’ campaign is challenging apprentices to build a shed in the Sylvia Park car park while cameras film every move.

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