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Partner articles
NZME’s ‘transformation’ to survive in today’s media climate
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Media boundaries are being pushed every minute of every day, in every country around the world. Whether it’s new entrants to market, the role traditional media plays, or how quickly media organisations can adapt to changing audience consumption patterns, sitting still is not an option. So where does that leave New Zealand media organisations like NZME? Transformation. Big word. Big job. Big change – and big difference.

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You scratch my back, I’ll scratch yours: Fairfax and TVNZ partner to attract more eyeballs—UPDATED
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Last year Fairfax underwent some massive changes, restructuring its editorial staff into local teams and specialist areas, shifting a large part of the focus away from newspapers and over to the digital realm. This emphasis on digital seems to have paid off, as Stuff managed to grow its audience and has now used it to leverage a partnership deal with TVNZ, where Stuff readers will be able to view One News video from the site as of Thursday, which might mean more time spent on the site and in return TVNZ gets a taste of Stuff’s audience.

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Cats can human speak
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Cat’s got a tongue thanks to cat food brand Temptations collar creation. It will translate all the meows of feline friends into English, however we can’t be sure it’s entirely accurate.

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Molenberg sets up shop, launches sandwich competition
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In a time of fancy, low fat, low carb, natural and organic food fads, the humble sandwich appears to have had its day. At least not until Molenberg and Special Group opened up a dedicated sandwich store in downtown Auckland, putting the call out to Kiwis for their favourite fillings. Be it a chicken, lamb, pastrami or cheese sandwich, the store set out to find the top seller.

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An injection of reality TV: MediaWorks to replace Four with Bravo
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When news broke of Hilary Barry’s resignation on Friday night, many reports indicated that the media company’s chief executive Mark Weldon would have found it frustrating given that he was poised to make a major announcement on Tuesday. Well, Tuesday has arrived, and despite the chaos encircling MediaWorks, it has still delivered its “big” news. This morning, MediaWorks sent out a release to the media confirming that it had signed a joint venture with NBCUniversal International Networks, which will see channel Four transformed into Bravo by July 2016.

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Comvita makes a beeline for virtual reality
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When thinking about the kinds of brands that would dabble in virtual reality (VR) technology, probably one of the last that would come to mind would be a healthcare brand. But, New Zealand-based global healthcare brand Comvita has given it a crack to share how it sources its manuka honey, so I went along to try it out.

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Inside the gigantic multi-layered NZ Olympic Committee campaign
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While the 2016 Rio Olympics is still a while away, the NZ Olympic Committee launched into action months ago, developing a complex, long-running campaign to start promoting New Zealand’s athletes and get Kiwis amped up for the games. Here’s a look at the cogs and wheels behind the massive campaign.

Partner articles
A walk through the ad tech labyrinth
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Adblocking. Viewability. Attribution. You don’t have to look far to find marketers scratching their heads as they ponder at least one of these topics. So to find out a little bit more, StopPress recently took a stroll through the ad tech maze with AdRoll’s managing director Ben Sharp and lead solutions consultant Josh Moses.

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A freak weather event?
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A large, suspiciously chalky-looking crevasse opened up outside outdoor gear retailer Outfitters in Newmarket last night so we go owner Neil Stichbury’s take on the rare occurrence.

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Love at first bite?
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Online dating, apps like Tinder, and programmes like The Bachelor and Married at First Sight suggest humanity has drifted away from the traditional modes of meeting a match. Now, Knorr, an international food product brand, has introduced another method to finding love in a cute video #LoveAtFirstTaste.

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Vice throws more weight behind Kiwi arm
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Vice is now producing around five times as much local content than it previously did. So, Damien Venuto sits down with its New Zealand head of marketing and business development David Benge to find out why the company is sending more of its journalists across the nation.

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