Love at first bite?

Online dating, apps like Tinder, and programmes like The Bachelor and Married at First Sight suggest humanity has drifted away from the traditional modes of meeting a match. Now, Knorr, an international food product brand, has introduced another method to finding love in a cute video #LoveAtFirstTaste.

While the idea of strangers feeding each other sounds messy, this video is incredibly cute. Wo only hope they all washed their hands first.

Prior to the meal, the men and women were matched according to their flavor preferences, a method other dating platforms should take note of because it looks like love at first bite for some.

The video is accompanied by a campaign website, allowing visitors to find their own Food Flavour Profile with a 12 question quiz.

The results can then be shared on social media to for users to see if their friends are a match.

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