Whittaker’s has released a campaign via Assignment Group to promote the newest additions to its artisan range, and it’s brought back its brand mascot Nigella Lawson.
WGSN’s head of market intelligence, Lorna Hall, on technology, maturing customers and how brands should respond.
Young & Shand creative director Tim Wood is representing New Zealand as a judge at this year’s Caples Awards and reports what he saw, and what you should know, from inside the jury room.
Products don’t exist in a vacuum. And the circumstances they’re experienced in play a much bigger role than we realise, says Andrew Lewis.
Travel writer Meg Singleton believes the nation’s major publishers should look into disrupting the travel industry.
The social media team behind the Waikato Civil Defence account need an honoury medal of some sort. And if a suitable hunk of metal does not exist for them, one should promptly be created. The reason being that these brave folks perform a great public service every day, providing life-saving weather updates.
Fight the monster of a missed deadline and get yourself an extension to enter in the 2016 TVNZ Marketing Awards. Your personalities will thank you for it.
New Zealand based social media analytics and listening platform Zavy has announced its agreement with DataShift that will provide direct access to data from 1.59 billion active Facebook members to help improve brand performance on social media.
DDB and Special Group waved the Kiwi flag at this year’s edition of the APAC Facebook Awards, winning three virtual gongs between them.
This year, The Warehouse has changed things up a little by throwing a bit of a promotional celebration for its 34th anniversary. And the spot is likely to hit a few mums in the feels.
Squinty eyes, puckered mouths and red faces make up a large part of Moa’s new campaign for its sour beer range, which Moa says people either love or hate.
Is there anything worse than a blind date? What about a blind date with BO? Rexona plays cupid to test reactions to body odour and encourage people to think twice about their smell.
The coveted Canon Media Awards, celebrating excellence among New Zealand’s media across a range of platforms took place on Friday where winners were announced from a whopping 1,603 entries. Here’s a look at who took away what.
With the decline in print, there are very few mainstream publications left targeted at millennial girls. However, Bauer is now looking to change that with the launch of online title MissFQ, an extension of its Fashion Quarterly brand. And as part of its launch strategy, Bauer has brought on influencer India Yelich-O’Connor (Lorde’s younger sister) as the first of many guest editors.
Last week radio presenters and producers left the comfort of the studio, revealing themselves for the New Zealand Radio Awards, a celebration of all things radio and a competition between MediaWorks and NZME.
There’s often a cold perception of sterility surrounding healthcare, but a new campaign for Southern Cross Hospitals is trying to show a different side to the industry.
Last year, a Kiwi agency picked up the nation’s black pencil at D&AD. And it has been followed up this year with our first black and gold.
ASB is celebrating its sponsorship of the New Zealand Sevens with a little bit of magic by American vine superstar Zach King and Saatchi & Saatchi.
MediaWorks has been on a bit of a hiring mission, adding several new staff to its agency and national direct teams as well as promoting other staff.
Saltwater Brewery, with New York agency We Believers, hopes to save marine animals by removing plastic from its packaging and replacing it with fish food.
Industry happenings at Y&R, Novo, Designworks, Dots and Crosses, NZME, OMSA, Mi9, AppNexus, PRINZ, Photography Films, Eat My Lunch.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
In a world where books are competing for attention with smart devices, FCB New Zealand and Mexico collaborated with National Geographic Learning and turned smartphones into books with the ReadOn app.
Marlborough winery, Wither Hills has launched a multifaceted campaign with DDB, Young & Shand and ZenithOptimedia, designed to inform consumers that Wither Hills is more than a name, it’s a place where wine is “Made beautifully”.
Digital outdoor advertising shells are allowing creatives do more than ever in the space, and with a little Disney magic posters can even come to life.
Marketing expert Roanne Parker questions Kogan.com’s digital marketing practice after its owner said he would invest to rebuild consumer trust and make Dick Smith’s online offer “better than ever” after taking over the retailer’s online site last month.
Speight’s made use of Kiwi’s unfinished projects to win the Colmar Brunton Ad Impact Award for April.
StopPress understands that creatives Freddie Coltart and Matt Williams have resigned from FCB and will be joining Colenso BBDO. During their time at FCB, the pair were involved in a host of award-winning campaigns, which picked up metal on both the local and international awards circuit. However, rather than holding onto these trophies for sentimental reasons, FCB has instead decided to sell them on Trade Me in a bid to raise funds for the pair’s leaving do.
MediaWorks followed up the announcement of the new season of The Block NZ with a campaign launch on Sunday night, drawing attention to the ‘battle of sexes’ premise underpinning this edition of the show.
