As One Plus One Group’s Kelly Bennett gears up to represent New Zealand at Cannes Lions this month, he shares his thoughts on themes emerging in the PR industry, suggesting quality over quantity and encouraging entries that break out of the mould.
With Vodafone and Sky in talks over a merger, which would result in a multi-faceted content giant, Receptive.tv’s Sam Aldred suggests a quiet panic and a regroup for the rest of New Zealand media.
Long before Online Republic was the Kiwi success story sold to Australia-based Webjet for $85 million, former StopPress writer Sim Ahmed wrote a piece in 2013 telling the story of how the company’s founder Mike Ballantyne discovered success by moving away from ego-stroking digital campaigns and focusing on the unsexy—but increasingly important—realm of search engine marketing. Today, we revisit this tale.
‘Meanwhile in… New Zealand’, Kiwi kids are enjoying winter ice cream up Mt Hutt according to Air New Zealand’s latest installment of its long running campaign, which is an effort to encourage Australians to take advantage of daily flights to Christchurch.
Chemistry Interaction senior account manager Mel Moss on strategically attracting customers and keeping up with key digital trends.
Kiwibank has turned up the cute in its latest campaign, by Assignment Group, featuring young ones sharing their thoughts on money.
There are so many ads that just slip right by us, in fact, most of them do. But when a giant campaign is launched featuring NBA star Steven Adams and promising the build of five basketball courts in your city, it’s hard not to notice. And to notice is to anticipate and when there are hold ups, people get annoyed. We talk to Spark’s Clive Ormerod about the latest on The Boroughs’ roll-out and what the telco might do differently when launching the next courts.
For those who hate waiting rooms, the elevator type music and year old magazines, ZocDoc, an online medical care scheduling service, has found a solution in virtual reality.
In a world of clogged up newsfeeds, sometimes the best content is bogged down by the biggest content. David Thomason uses Philip Simon, a down-to-earth, anti-smoking advocate and infectious personality as a gleaming but under-exposed example of social media gold, and wonders how marketers can use more holistic examples like this in their approach to social change, all while keeping it real.
Wonder what the future will look like? Hyper-Reality, a short film, takes a look into the crystal ball to reveal a world in which technology envelopes every aspect of human life.
Last month, Uber transformed its back seats into a Dragon’s Den of sorts, to give Auckland entrepreneurs the chance to pitch to their business concepts to business leaders and investors. Aranui Ventures founder Robett Hollis shares three lessons he learnt at #UberPitch.
Microsoft NZ is giving Kiwis the chance to bring their dreams to the surface in a new competition campaign, with the help of Y&R, in which one winner will receive a year’s salary to unleash their creativity.
Mary Meeker, a venture capitalist from Kleiner Perkins Caufield & Byers, has gained a reputation as something of a tech oracle as a result of her famed Internet Trend Reports. She has been sharing educated views and revealing data on how technology is changing the world, transforming markets and offering new business opportunities since 2001. And here are some of our favourite slides from this year’s presentation.
Industry happenings at NZME, Radio New Zealand, Colenso BBDO/Proximity, Principals, Track, Chemistry Interaction, ICG, News Works, The One Show and Orangebox.
StopPress understands that the New Zealand Defence Force (NZDF) has appointed Clemenger BBDO to its creative account, ending its partnership with Saatchi & Saatchi.
Vancouver real-estate agent Patricia Houlihan gave herself super powers and has gone viral in the process.
If you’re looking for a tangible metaphor of the fragmentation in media, look no further than the 2 Cheap Cars billboard currently on show in Auckland. The company’s single billboard has been split into three disparate sections, creating a completely disjointed message.
The competition for content is heating up. Customers don’t want one service, they want choices that fit the type of household they are and the individual tastes in their household. Kym Niblock talks about making sure people choose Lightbox from a suite of video-on-demand services.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Sovereign has launched a health age generator to promote its health insurance loyalty programme, which gives Kiwis an idea of their ‘health age’ as determined by their lifestyle choices. And to draw attention to the initiative it’s brought aboard a Weta visual effects artist to show the health age of three people with different lifestyles.
Media agency veteran Antony Young argues that brands stand to gain a lot from working with the nation’s media companies.
New Zealand’s about to get a new television channel: a local version of the all-reality, all-the-time Bravo. Its entry, a joint venture between Bravo owner NBCUniversal and MediaWorks marks the U.S. network giant’s first free-to-air deal outside the United States—and a pretty big get for MediaWorks. We caught up with NBCUniversal’s Australia and New Zealand head (and former Prime TV boss), Chris Taylor, to chat about what the partnership means.
Wendy’s has launched a TVC to promote its new pulled beef range. The spot, via its new agency Augusto, features team members of the Vodafone Warriors taste-testing the range and getting covered in its saucy fillings in the process.
In what might seem an unusual approach for a company rolling out Ultra Fast Broadband (UFB) across New Zealand, Chorus has included a print element in its latest campaign.
Bodies, sheep, chainsaws and cars got audiences’ blood boiling last year according to the Advertising Standards Authority.
Many marketers are struggling in managing the mass of content that they are required to publish across media channels, according to a new global study from Accenture. Of the 1,078 senior marketers surveyed across 17 countries, 53 percent said that they spend more time on operational details—including, but not limited to, requirements documentation, securing legal and leadership approval and content tagging—rather than core marketing and branding activities. And Kiwi brands are facing many of the same issues.
The sex talk is a dreaded part of any teenager’s life however, the alcohol talk isn’t great either according to the new Cheers campaign by Y&R, which aims to encourage parents to have more constructive and effective conversations with their teenagers around alcohol.
House of Travel has teamed up with ColensoBBDO, Exit Films and Zenith Optimedia, to remind Kiwis about the importance of getting the best holiday experience for the best value. ‘The best holidays are created together’ reflects the way its consultants collaborate with customers to create moments that people will remember forever.
