There are so many ads that just slip right by us, in fact, most of them do. But when a giant campaign is launched featuring NBA star Steven Adams and promising the build of five basketball courts in your city, it’s hard not to notice. And to notice is to anticipate and when there are hold ups, people get annoyed. We talk to Spark’s Clive Ormerod about the latest on The Boroughs’ roll-out and what the telco might do differently when launching the next courts.

A round of applause to Sovereign, Wendy’s and Kiwibank.

​For those who hate waiting rooms, the elevator type music and year old magazines, ZocDoc, an online medical care scheduling service, has found a solution in virtual reality.

Wonder what the future will look like? Hyper-Reality, a short film, takes a look into the crystal ball to reveal a world in which technology envelopes every aspect of human life.

Last month, Uber transformed its back seats into a Dragon’s Den of sorts, to give Auckland entrepreneurs the chance to pitch to their business concepts to business leaders and investors. Aranui Ventures founder Robett Hollis shares three lessons he learnt at #UberPitch.

Mary Meeker, a venture capitalist from Kleiner Perkins Caufield & Byers, has gained a reputation as something of a tech oracle as a result of her famed Internet Trend Reports. She has been sharing educated views and revealing data on how technology is changing the world, transforming markets and offering new business opportunities since 2001. And here are some of our favourite slides from this year’s presentation.

Vancouver real-estate agent Patricia Houlihan gave herself super powers and has gone viral in the process.

​If you’re looking for a tangible metaphor of the fragmentation in media, look no further than the 2 Cheap Cars billboard currently on show in Auckland. The company’s single billboard has been split into three disparate sections, creating a completely disjointed message.

The competition for content is heating up. Customers don’t want one service, they want choices that fit the type of household they are and the individual tastes in their household. Kym Niblock talks about making sure people choose Lightbox from a suite of video-on-demand services.

Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.

Sovereign has launched a health age generator to promote its health insurance loyalty programme, which gives Kiwis an idea of their ‘health age’ as determined by their lifestyle choices. And to draw attention to the initiative it’s brought aboard a Weta visual effects artist to show the health age of three people with different lifestyles.

Many marketers are struggling in managing the mass of content that they are required to publish across media channels, according to a new global study from Accenture. Of the 1,078 senior marketers surveyed across 17 countries, 53 percent said that they spend more time on operational details—including, but not limited to, requirements documentation, securing legal and leadership approval and content tagging—rather than core marketing and branding activities. And Kiwi brands are facing many of the same issues.

Take a bow House of Travel, Huggies and Cheers.

House of Travel has teamed up with ColensoBBDO, Exit Films and Zenith Optimedia, to remind Kiwis about the importance of getting the best holiday experience for the best value. ‘The best holidays are created together’ reflects the way its consultants collaborate with customers to create moments that people will remember forever.

The craft beer scene has exploded in New Zealand, so much so that maybe it’s not such a ‘scene’ anymore. We chat to Deep Creek Brewery’s Jared Machlachlan about his brewery’s move to sell canned craft beer in Foodstuffs’ supermarkets.

Idealog talks to McDonalds’ social media expert, Simon Kenny about how the fast food giant uses social media and how haters gonna hate.