How PHD Media enlisted Phantom Billstickers to unleash ghosts onto city streets to promote the latest Ghostbusters film.
Vodafone has used Blacksand and FCB to promote its new Vodafone xone business accelerator programme and to tell the story of Kiwi entrepreneurs taking their startups to the market.
Fifty years ago the Radio Hauraki DJs, pirates, ‘Good Guys’ (or whatever you would like to call them) were cruising around the Hauraki Gulf on the Tiri, blasting rock and roll tunes out through the airways and into the eager ears of Kiwis from north to south. We chat to former pirates Ian Ferguson and Curtis Dobbie about how the original Radio Hauraki managed to get advertisers on board and what their favourite stories are from back in the day.
For those working in the industry, it isn’t often that an ad really strikes us in the feels; however, Channel 4’s spot for the Paralympics does that and more. It’s a high-budget celebration of the ability of humans to overcome unfathomable disabilities to achieve what, to some, might seem impossible. And it’s bloody brilliant.
It was some of the first home-grown animation to appear on Kiwi screens and provided an extra treat to kids who had already fought hard to stay up past their bed time. Now its a Kiwi icon remembered through jewellery, clothing and homewares.
This week’s news of Jeremy O’Brien’s resignation from his position as commercial director of TVNZ drew the curtain on an 11-year career at the company. We chat to him about what he’s learnt, the state of TV and why he’s taken a new role at Air New Zealand.
A round of applause for Tourism New Zealand, High Performance Sport New Zealand, AMI and My Food Bag.
Wellington-based craft beer brewer ParrotDog is set to launch a crowdfunding campaign on PledgeMe and to announce the initiative, it’s held a 1970s-inspired “press conference” with Curious Film.
Julian Dennison, the young star of Hunt for the Wilderpeople, appears as the face of My Food Bag’s ‘bargain box’ offering in a new spot by Saatchi & Saatchi. PLUS: we ask the young actor what media he consumes in his spare time.
NZ On Screen has taken a trip down memory lane to select its Top 10 New Zealand television commercials of all time.
Following the recent departure of Phil Clemas, APN Outdoor has appointed Mike Watkins as its new general manager.
TVNZ commercial director Jeremy O’Brien is set to join Air New Zealand after an 11-year stint with the state broadcaster.
Ask any parent of a teenager and they’ll likely tell you their kids don’t want to be told what to do, and the approach to encouraging them on how to choose a university has traditionally been to shout so-called inspirational messages at them through a TV screen. But this year, Bauer sought to approach potential students differently, providing them with an experience instead, in the form of an activation run at Auckland City Limits on behalf of Lincoln University with its partner Nudie Jeans.
ZenithOptimedia group business director Alex Lawson might be shaking his head in bemusement at the Pokemon craze, but he also sees great potential in what the platform offers.
Aotearoa Fisheries Ltd, a seafood harvester is now going by the name Moana New Zealand after undergoing a rebrand with Designworks. The Iwi-owned company has put a focus on delivering premium products to the world and showing responsibility to the environment to create longstanding value.
2degrees has kicked off a pitching process for its advertising business, and is currently accepting interest from possible suitors.
Sky has ventured back into Snapchat territory to attract a younger audience by creating ‘Tiny Trailers’ with comedian Melanie Bracewell.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
ASB has announced the highly anticipated release of ‘Clever Kash’, developed alongside Saatchi & Saatchi. It will be available, in limited supply, this spring.
Pic’s peanut butter has joined forces with Motion Sickness for a Facebook competition campaign running across New Zealand and Australia called ‘Pay it forward’, where Pic’s fans can do just that, nominate their friends who they feel deserve a jar of nutty goodness.
The continued squeeze of marketing budgets is also being felt by actors, who are finding it far more difficult to find decent paying acting jobs in the industry. So what does this mean for actors looking to make ends meet while pursuing their passion?
Newshub, Spark, AMI, 2degrees, and Trustpower roll out another round of their respective campaigns.
Uber is back at it again with the delivery of sweet treats, this time teaming up with Lewis Road Creamery and Eat My Lunch.
Touchcast has announced three new senior appointments to its Auckland team, including general manager Jacqui Copas, client service director Steve Poutney and design director Dean Pomfrett.
The Auckland City Mission has released a new campaign, via Track and DDB, titled ‘The Harsh Reality’, an immersive, 360-degree video experience that lets the viewer see through the eyes of a rough sleeper in Auckland.
Only 100 days after launching a major new product, you’d expect its creators to still be in celebratory mood, sipping on the leftover bottles of champagne that slipped by unopened during the launch party. But this was not the case when it came to Facebook’s Canvas. We chat to Canvas product manager Zack Hendlin about tweaking the platform whenever it’s necessary.
Narrative’s Vincent Heeringa on why shares, clicks and likes are bad yardsticks for marketers and how social sharing is the equivalent of casual sex.
Samsung has launched the second iteration of its local campaign via Colenso BBDO following the ‘Now you can’ initiative. The ad focuses on the light capabilities of the Galaxy S7 and Edge camera, using young, lively people enjoying their nighttime experiences in a variety of ways to get the message across.
Inspired by the Great Post-it Wars of 2016 in New York, OfficeMax launched its Instagram in June and posted a picture of a cartoon bird made out of Post-its on its head office window. When Warehouse Stationary followed suit with a Pac-man, the idea sparked a local Post-it war and soon windows all over town became works of art.
Have you ever sat down at your local café and thought: ‘damn, the barista’s apron is stylish’? Or have you paid for your petrol and thought, ‘what a cool shirt’? Bespoke uniforms are popping up all over New Zealand, with limitless potential for both designers and brands.