It goes without saying people love a good mattress, but how do suppliers get consumers excited about buying a new one? Koala is a new mattress company in the New Zealand mix and it’s hoping some reverse psychology will bring in the buyers.
After a relatively quiet patch on the pitching front, things are heating up with BMW and Westpac both reviewing parts of their business.
The gargantuan list of finalists for this year’s edition of the Best Awards has been announced, and it reads like a veritable encyclopedia of New Zealand’s design agencies.
Our weekly wrap of good things, strange things, funny things, inspiring things and other things from inside the intertubes.
Industry happenings at Shine, The Sweet Shop, Sunday Punch and Dictionary Films.
Coffee retailer and Auckland-based café Kokako put Design Dairy in charge of creating beautiful packaging for a limited edition coffee release, and it’s paid off with the vibrant design being selected as a finalist at The Dieline. and it’s paid off with the vibrant design being being shortlisted for the 2016 Best Design Awards and recognised at The Dieline Awards.
Sugar & Partners is celebrating its 20th anniversary by opening the doors to its new independent social media consultancy and think tank Social Sugar, and welcoming Xero to its client mix.
Hallenstein Glasson chief information officer Chris Reid chats about the giving consumers a consistent retail experience, not only across the group’s 110 stores in New Zealand and Australia but also online. And one thing he’s adamant about is that being omnichannel doesn’t equate to latching onto every new digital trinket.
Jeremy Wells is prolific in the media. One minute he might be fooling around with the Alternative Commentary Collective, next minute he’ll be imitating Mike Hosking on Hauraki, then he might pop up on-screen in a Meridian ad. Here’s what media the deadpan disc-jockey consumes in his own time.
New Zealand is known for being a fertile environment for the growth of challenger brands, The Challenger Project’s Suzie Plimmer asks why.
Social influence doesn’t just happen by accident, argues Dean Taylor. It’s often the result of a strategic plan well executed.
Fairfax Media managing director Simon Tong has stressed the need to diversify the streams of revenue feeding into the business. And today, the company has taken a rather unorthodox step in this direction by announcing the launch of Stuff Fibre, a joint venture with New Zealand Fibre Communications Limited selling high speed, unlimited fibre connections.
While giving a report about the suffering newspaper industry and the gradual decline of journalism, John Oliver provides a bit of hope for the profession through some journalism of his own.
Nike shows the true potential of athletes and motivational speeches in its latest ‘Unlimited You’ spot.
Now more than ever, audiences are dipping their toes into a number of different forms of video content, from Snapchat to YouTube, to Facebook. But with the the world wide web diverting Kiwi eyes away from local content, we speak to general manager of content solutions Lyndsey Francis about producing local short-form content and the opportunity for brands to get involved and keep those eyes closer to home.
Donate Life launched a genius TVC last week via The Martin Agency, featuring a first class asshole named Coleman F. Sweeney who doesn’t seem to give a shit about anything or anyone, or at least it appears that way.
Today Tourism New Zealand announced the resignation of CEO Kevin Bowler, who will move to Frucor to be its New Zealand CEO.
This week Meridian, High Performance New Zealand, Powerade and Countdown all deserve a pat on the back.
Nielsen data shows that 1.6 million New Zealanders tuned in to the summer Olympics over the weekend, with over 847,000 of those watching the opening ceremony. While still an impressive turnout by any ratings measure, it’s below the number that tuned in for London, Beijing, Sydney. PLUS: more Olympics ads.
FABIK (Fucking Awesome Bulimics I Know) founder Angela Barnett draws attention to the fact only two percent of ads show women as intelligent and believes the Kevin Roberts saga can be used as a catalyst for change.
BP has added Rainger & Rolfe to its ledger, putting the agency in charge of its retail activation, digital and loyalty business. This change is, however, limited to the below-the-line account, with Ogilvy remaining in charge of the brand.
Today Vodafone started its search for New Zealand’s ‘Best Best Mate’, who will need to strand themselves on a barge in Auckland Harbour in an act of self-sacrifice so their friends can live it up in Fiji.
Neville Doyle reckons we are living in a veritable wild west era of data, and that this may be playing a part in the high levels of adblocker use among younger generations.
Our weekly wrap of good things, strange things, funny things, inspiring things and other things from inside the intertubes.
For the third year running, documentary platform Loading Docs is celebrating local filmmaking talent by launching a new series of shorts to captivate and challenge the audience to see local stories in new ways.
Advertising usually only makes the mainstream media when an All Black features in a spot or when consumers lash out at something they deem to be offensive. However, today’s edition of the NZ Herald reserved a slot on its front page for a different kind of advertising story. We chat to Barnes Catmur Dentsu managing partner Paul Catmur about why this campaign has been so effective.
Industry happenings at R/GA Los Angeles The Clemenger Group, Designworks, NZ On Screen, BMW, Johnson & Lairn Management, DDB and Progressive Enterprises.
TRA research consultant Jeremy McDonnell finds that millennials’ shopping habits aren’t so different from those of earlier generations.
Australian department store Myer has come out in support of the Salvation Army women’s refuge with its Give Registry campaign.
Vodafone has launched a campaign, via FCB, to tap into the much-desired youth market, pushing its new customisable mobile packages and other deals, saying the initiative is different from anything it’s done before. And next week it will be marooning someone on a barge in Auckland Harbour as part of the promotional activity. We talk to Vodafone head of segment marketing Delina Shields about the thinking behind the campaign and why it’s placed such an emphasis on the young’uns.