Vodafone has thrown its weight behind bike safety by trialling a Dutch-developed smart jacket designed for cyclists on local roads. The jacket connects to the cyclist’s smartphone via an app, which, once pre-programmed with a desired travel route, communicates directions to the cyclist and surrounding traffic.

For New Zealanders and folk around the world, this month marks the beginning of Blue September, an initiative launched to raise awareness of prostate cancer. So, to draw attention to the illness the Prostate Cancer Foundation brought aboard a few well-known Kiwis to face their fears for the cause.

Last Friday, Kiwi businesses discarded the suits, ties, high heels and pencil skirts for an entirely different sartorial approach. Across Kiwi offices, we had double denim bogans, Mario and Luigi, superheroes, rockstar bunnies, actual rockstars, book stars and more. All in all, it was a very colourful indication that Kiwis care.

Walk into the average West or South Auckland bar, and you’re unlikely to find your Ponsonby-styled cardboard cut-out, featuring slim-fit jeans, pointy shoes and tailored suit jacket. What you are likely to find are a few Woodstock drinkers, who’ve seen some things in their day. In its first campaign since winning the Independent Liquor account earlier this year, Whybin\TBWA veered away from the traditional advertising trope of conventionally beautiful people to instead celebrate the folks who actually consume Woodies.

If the new Morgan thriller doesn’t scare viewers about AI enough, the fact its trailer was made by a computer might.

Our weekly wrap of good things, strange things, funny things, inspiring things and other things from inside the intertubes.

In the first of an irregular series of podcasts where we interview an assortment of highly creative, annoyingly successful and sometimes completely mad humans from across the marketing, media and advertising industries, we’ve set the bar pretty high: Bob Hoffman, AKA The Ad Contrarian.

The Warehouse has received a flurry of praise on Facebook after including a wheelchair-using child in its latest catalogue. The image caught the attention of a reader who was moved enough to post it on the retailer’s Facebook page where it has since gathered over 15,000 likes and hundreds of comments.

It appears the end to the Pokemon Go craze is far from sight, as a Sydney pop-up shop has created limited edition burgers inspired by the popular Bulbasaur, Pikachu and Charmander characters.

Burger Burger, nestled in Ponsonby Central, has fast become one of the most popular burger joints in town. It has lured customers with its tasty but affordable burgers, delicious milkshakes and witty marketing style. It has also recently expanded, opening up a restaurant dubbed Fish Fish. Burger Burger has amassed more than 40,000 followers across Facebook and Instagram, here’s its co-founder and creative director Mimi Gilmour on the business’s digital approach.

With Project16 on the horizon, Jihee Junn talks to former executive director of Lonely Planet to Gus Balbontin on the new media age, how to deal with an ever-changing digital world and why success can lead to vulnerability.

Heinz Wattie’s has launched a new campaign via The Business featuring all the things we love about the brand’s most-loved canned food, like its unpretentious nature and the fact it allows us to slurp, suck, crunch and add copious amounts of grated cheese.

If you think online ‘clickbait’ will be the death of journalism, take a ticket and stand in line. It has become the new orthodoxy. A cliché decrying listicles and ‘must watches’ and superlatives and cats. And it’s probably not right.