It’s no secret that marketers are using social media as part of their media mix. What is interesting, however, is how marketers are using social media to learn more about their consumers. We look at some of the key takeaways from a recent study conducted by TNS into marketers’ use of social media.

Illness is in many ways a great equaliser among humans. Regardless of our ambitions, the size of our bank accounts or the number of sit-ups we can do, a bout of a series disease is always a reminder that we are all simply biological entities and that our health is all that really matters. Using this as its premise, Rainger & Rolfe has developed a new heartfelt campaign showing the elation of cancer survivor realising he’s in remission.

In today’s media environment, audiences have become conditioned to staged entertainment. Even the best reality TV programmes are set up, which is why this fly-on-the-wall style ad by UK telecoms provider TalkTalk is so refreshing.

Auckland’s Sylvia Park was packed to the brim on Saturday as more than 1000 shoppers flocked to see the doors of the much-anticipated H&M open. Sarah Dunn spoke to H&M country manager for Australia and New Zealand, Hans Andersson, about competition, stock rotation and sustainable clothing.

The Clemenger Group has strengthened its grip on the Spark account, with specialist retail agency 99 being appointed as the lead creative agency on the Spark Digital account.

September was World Literacy Month and to mark the occasion, Burger King New York gave its drive-thru customers a cryptic surprise.

Our weekly wrap of good things, strange things, funny things, inspiring things and other things from inside the intertubes.

Top Top Ice Cream has released a new campaign for its Memphis Meltdown, championing it as “the world’s original triple dipped ice cream”, however rather than making our mouths water the video leaves a bad taste.

​New Zealand Weddings magazine has unveiled new layouts on both its digital and print platforms, giving brides-to-be inspiration for every aspect of their day through elegant and easy to navigate planning tools.

​Noel Leeming’s Massive Sellout is back for another year and for those who aren’t too keen on getting among the crowds, the retailer is offering a VIP experience with a robot to do the shopping for them.

Google is celebrating its 18th birthday in its typical Doodle fashion, however, you would be forgiven if you missed the party because it has a habit of changing the date.

Funny Girls star Rose Matafeo has weighed in on car ad stereotypes in a new promo for the show set to return screens on 30 September.