V Energy drink is making the life of its fans easier by sharing some super essential life skills in a series of quirky videos, which see a selfie taker descend into a volcano and Taylor Swift give budgeting advice.
The digital age has made us accustomed to the pairs of shoes and gym memberships that follow us around the internet taunting us to respond, but are we ready for job ads to pop up while we browse? Recruitment advertising specialist Big Splash is using programmatic advertising in recruitment to help companies target ideal candidates and take the stress out of trawling through irrelevant CVs.
Earlier this year, NZ Marketing magazine put it to marketers share their thoughts on the different advertising platforms and rate them, with the information collated in the Media Momentum Index. It revealed of all the platforms, out of home received the lowest score for measurement, just four out of 10, which was supported by comments that accurate suggesting realistic data is a weakness of the industry. And while it received high scores for its adaptability buoyancy and cut through, it’s all irrelevant if advertisers don’t have access to audience measurements.So we went to the advertising suppliers to see what they are doing to solve measurement challenges and get their take on the overall OOH situation in New Zealand.
Programmatic advertising might not have the highest cool factor in the industry, but there’s no denying that it’s growing at a blistering rate. As more and more advertising is sold online, smart tech companies are tapping into the opportunity and making a nice profit in the process. One such company is Acquire Online, which in the most recent edition of the Deloitte Fast 50 nabbed the spot as the 15th fastest growing startup in New Zealand. We chat to the programmatic director Zane Furtado about how the company has managed to grow so quickly and what it will take to maintain this momentum in years to come.
We all know the Magness Benrow adverts. They have that enthusiastic duo, with the latest specials on electronics and appliances, who are always there, waiting for us when we start our drive home with the radio on. But what do we know about the wisecrackers we have been sharing rides with for over 20 years, and why do their ads have such staying power?
TRA’s Colleen Ryan looks at recent events in politics and finds there are a few lessons brands can learn from the successes of Brexit and Trump.
PR specialist and former tobacco lobbyist Carrick Graham thinks PR firms need to spend less time appeasing aggrieved third parties and more time driving results for their clients.
Special Group was this week declared the Australasian Branding and Design Agency of the Year by B&T magazine. We chat to design creative director and founding partner Heath Lowe about why design is about more than just making pretty things
Industry happenings at: Qrious, Ogilvy & Mather, PHD Group, Tenfold and Postr.
Our weekly wrap of good things, strange things, funny things, inspiring things and other things from inside the intertubes.
Contagion managing director Dean Taylor considers the credibility of market research in the wake of Donald Trump’s successful campaign.
An artist might not seem the first port of call to promote an umbrella, but for Blunt Umbrella and Motion Sickness, New Zealand’s Dick Frizzell has provided a unique opportunity to make a mini documentary and a donation to Oxfam.
Y&R NZ and The Sweet Shop have combined their talents to show the tooth fairy in a memorable new light for the Health Promotion Agency and Ministry of Health’s new crusade.
Can you remember the excitement of writing a letter to Santa and getting a response? New Zealand Post has been spreading cheer by sending letters to and from ‘Santa’s Workshop, North Pole 0001’ for many a Christmas, and this year it’s been given a digital makeover.
HP has jumped on the Christmas campaign bandwagon, but rather than a light-hearted jingle filled ad, it’s put deaf people in the spotlight to share a musical story about giving that’s relevant all year round.
Y&R NZ’s managing director Steve Kane is departing after two-and-a-half years in the role to become managing director and shareholder at fast-growing independent agency True.
Standard Media Index (SMI) has released a snapshot of advertising spend across the different media platforms for the past two years to reveal digital’s rapid growth has yet to overtake TV’s share of the dollar.
TRA head of strategy Colleen Ryan is takes a look at 111 years of rugby and the recent All Blacks loss’ to Ireland to see how marketers can better predict the future behaviour of customers.
In a move that seems a little counter-intuitive for an organisation established to champion local business, New Zealand Trade and Enterprise (NZTE) has awarded the redesign of its website to Australian agency DT, after putting out a tender for the business.
Put German supermarket chain Edeka’s latest Christmas TVC on mute and you would think it was like any other, but a clever voice over from mother and father figures creates a new opinion on Christmas.
The slapstick sequel to Taylor Swift’s popular Apple Music advert relies on another Hollywood heavy weight.
It’s been over a year since ASB and Saatchi & Saatchi introduced ‘Clever Kash’ but only last month did the digital money box become available to customers. So what’s taken so long? We talk to ASB general manager marketing Shane Evans and Saatchi & Saatchi executive director Corey Chalmers about how developing a product like ‘Clever Kash’ takes time.
In 2015, Shine and Hyundai earned the ignominy of winning New Zealand’s worst ad of the year, with a spot widely condemned for being too overbearing. But the brand and the agency have bounced back this year, claiming Fair Go’s Ad of the Year Award—and, quite remarkably, they’ve done it with virtually the same ad so widely abhorred last year. So how does an ad go from being the worst to the best in the course of year?
Paul Henry, the man who gave his advice on “titties” during a controversial interview with Canvas magazine has just released a wine with Invivo to huge success.
FCB hosted its monthly School House session last week to discuss the possibilities for Virtual Reality (VR) for marketers beyond just gaming and entertainment. To interrogate the topic it invited, CEO of Imersia Dr Roy Davies, co-chair of IGDA Virtual Jamie Telford, VR producer at Conical Alejandro Davila and managing director of Pik Pok Mario Wynands, to be part of a panel hosted by FCB digital strategy director Dan West.
Pengiun Random House hopes to take the stress out of gift giving this Christmas, with a ‘Gift that comes alive’ campaign via its in house team.
Mobile and broadband service provider 2degrees has taken a page out of the Pokemon Go playbook for its Christmas campaign this year. The company has created an augmented reality game that enables mobile users to collect data bundles dropped throughout the country.
Tuataras may be the masters of camouflage in New New Zealand’s wild but for Tuatara Brewery, making itself known on the crowded craft beer shelf is the aim of its new labels and names.
ASB and Saatich & Saatchi have taken a trip back in time to explore how pop culture has changed over the years and show how the ‘man bun’ and horizontal credit cards have had their time. PLUS: Clever Kash reaches Kiwi hands
