Our weekly wrap of good things, strange things, funny things, inspiring things and other things from inside the intertubes.

Can you remember the excitement of writing a letter to Santa and getting a response? New Zealand Post has been spreading cheer by sending letters to and from ‘Santa’s Workshop, North Pole 0001’ for many a Christmas, and this year it’s been given a digital makeover.

HP has jumped on the Christmas campaign bandwagon, but rather than a light-hearted jingle filled ad, it’s put deaf people in the spotlight to share a musical story about giving that’s relevant all year round.

In a move that seems a little counter-intuitive for an organisation established to champion local business, New Zealand Trade and Enterprise (NZTE) has awarded the redesign of its website to Australian agency DT, after putting out a tender for the business.

Put German supermarket chain Edeka’s latest Christmas TVC on mute and you would think it was like any other, but a clever voice over from mother and father figures creates a new opinion on Christmas.

The slapstick sequel to Taylor Swift’s popular Apple Music advert relies on another Hollywood heavy weight.

Paul Henry, the man who gave his advice on “titties” during a controversial interview with Canvas magazine has just released a wine with Invivo to huge success.

Pengiun Random House hopes to take the stress out of gift giving this Christmas, with a ‘Gift that comes alive’ campaign via its in house team.

Mobile and broadband service provider 2degrees has taken a page out of the Pokemon Go playbook for its Christmas campaign this year. The company has created an augmented reality game that enables mobile users to collect data bundles dropped throughout the country.

Tuataras may be the masters of camouflage in New New Zealand’s wild but for Tuatara Brewery, making itself known on the crowded craft beer shelf is the aim of its new labels and names.

Bauer, a company long accused of clinging to its print legacy, has gone a long way to shaking off that tag over the past few years with the launch of its digital hubs strategy. And it has been in serious launch mode over the over the last few months with the release of new brands Nadia and Paperboy. Now the publisher has rounded out is offer and unveiled a new online current affairs content site, dubbed Noted, that features content from its Listener, North & South, Metro and Paperboy brands (as well as a couple of other external partners). And journalists (and readers) lamenting the ongoing quest for the low hanging fruit are sure to like what it stands for.