Fonterra’s recent ad campaign has pushed hard on the “co-operative over corporate” image. But has Lewis Road Creamery’s open letter shattered those efforts?
As ad blockers hide more traditional forms of advertising and consumers disengage with brands preaching to them on social media, influential individuals are providing an important link to consumers. We talk to The Social Club co-founders Justin Clark and Georgia McGillivray on how they’re connecting brands with eyeballs in New Zealand and where the industry is heading in 2017.
Brian van den Hurk does ‘a John Key’ and announces his he’s retiring from FCB New Zealand.
The One Show bring you brainstorming—without the bath.
Over two years since first announcing the project, Spark is finally nearing the completion of The Boroughs, its project to bring five high-tech basketball courts to Aucklanders across the city.
After a decade of giving brands and products award winning looks, Saatchi & Saatchi Design Worldwide closed its doors at the end of October. We take a look at the closure and where the team are now.
It goes without saying that every year has its highs and lows, and as we over at StopPress look to wind down the last 365 days with a tipple and a cheer, it’s also time for us to look back at which stories really managed to hit the mark in 2016.
In a time of countless listicles, city guides and review websites, an app by two 23-year-olds aims to cut through all the clutter and offer a curated guide to New Zealand’s Super City. Index, founded by George Howes and Alex Brown, is an app that profiles the top picks for cafés, restaurants, stores and even date ideas, and it’s taking off thanks to another app: Tinder.
Newsroom, the news website being launched by Tim Murphy and Mark Jennings, has secured car brand Holden as its first founding partner.
In our latest podcast, we chat TRA head of strategy Colleen Ryan about how we can crack through the wall of stubbornness and encourage consumers to change their minds about things.
One of the biggest media pitches of the year is set to reach its conclusion, with OMD, PHD and Carat thought to have been battling for the Air New Zealand account over the past few months.
Synesthesia, or the stimulation of one sense triggering another sense, is a rare and fascinating condition for most people. But thanks to HP’s latest campaign with Wellington-based digital agency Resn, sight and sound have finally become one.
With so many marketing channels vying for shoppers attention, The Register spoke to Curt Munk, head of strategy at FCB’s retail strategy division, FCB Red, about the needs of the modern-day shopper, shopper marketing myths, effective advertising and 2017 trends.
Clemenger Group chief executive Jim Moser this week confirmed the consolidation of the Auckland-based teams at Proximity and Touchcast under the Colenso BBDO brand. So what does this mean for the Wellington arm of Touchcast? And is there still room for digital specialists in an integrated world?
Forget the snow-capped hills and crackling fires of our Northern Hemisphere neighbours, December in New Zealand is a time for sandy toes, salt sprayed hair, jandal tan lines, and barbecue lunches. And to accommodate this distinct holiday imagery, advertising agencies over the years have tailored their approach to campaigning in a bid to appeal to New Zealand’s sun-obsessed masses. So from the ridiculously weird to the downright ingenious, we look back at some of the best summer-themed ads this country has produced.
Pearl adorned jewellery has typically been thought of an accessory for older women. However, in a new ‘Life Needs Adventure’ campaign via Special Group, Australia’s Paspaley Pearls hopes to change that perception and showcase its jewellery to a younger audience.
McDonald’s has revamped its executive team through a trio of recent appointments. David Howse has stepped in as managing director, Jo Mitchell has been promoted to director of marketing and Brid Drohan-Stewart has joined the organisation as head of marketing. PLUS: former director of marketing Chris Brown and former managing director Patrick Wilson depart.
Nike is hoping to motivate people to get off their screens and go for a run with a dose of reality.
TV is apparently dead. And as corollary a magazine about TV should already have a strong onset of rigor mortis. However, in a great display of resilience in a fragmented media world, The TV Guide is holding strong as New Zealand’s number one selling magazine. We go back to the magazine’s beginning and talk to editor Julie Eley to see how it’s secured itself as the armchair companion to many New Zealanders.
While brands are getting into the Christmas spirit by wishing their fans a happy holiday, none are quite as dedicated as the Icelandic vodka brand Reyka Vodka, which over two hour-long videos live streamed on Facebook wished every Icelander a happy holiday.
In a new fundraising initiative for the Northland Rescue Helicopter (NRH), Boyd PR tells a tale of the Whangarei-based service’s three choppers—nicknamed Juliet, Mike and Lima—to spread a message about the service’s importance and staying safe.
Sky may have recently won a case against illegal streamers of Joseph Parker’s penultimate fight, but the company’s time in the court system is far from over. And with another case against Fairfax, TVNZ and NZME yet to be decided, AJ Park senior associate Matt Hayes provides a legal perspective on Sky’s litigious side.
New Zealand agencies had a lot to celebrate in Singapore overnight as Colenso BBDO, OMD and DDB won gold in the agency categories at the Campaign Asia Pacific Agency of the Year Awards.
In what could be considered “a PR gift”, Sky are celebrating their victory against the illegal live streaming of Joseph Parker’s last match in the ring just a day before his next bout in Auckland tomorrow.
Interactive advertising has continued its growth, generating a record spend in the third quarter according to the latest IAB/PwC Online Advertising Report, setting it up to generate $900 million over the full year.
Our weekly wrap of good things, strange things, funny things, inspiring things and other things from inside the intertubes.
After 25 successful years in the industry, Simon Teagle is hanging up his FCB head of client service hat to relax and mull over his next move. He reflects on his time in the industry, the changes he’s seen and FCB.
Despite all the hype surrounding targeted advertising, programmatic networks still serve inaccurate ads, based broadly on demographics rather than actual insights about consumers. Real, actionable and useful data remains something of a holy grail in the industry, and there’s no shortage of players looking to get there. Among these data explorers is JustOne managing director Ben Goodale, who recently announced a new offering, called OneView, that aims to give clients access to the most useful data available to them.
Hypothosense? Considurchase? Punctualitard? What does this all even mean?
