It’s a multi-billion-dollar industry attracting millions of backpackers, campers and coach tours every year, as well as employing thousands of New Zealanders to service it. So it’s a mystery as to why tourism doesn’t get the specialist news coverage it warrants. Luckily, two journalists are on the task with the launch of Tourism Ticker, a digital news site for New Zealand’s flourishing tourism industry.
Like so much in the marketing and communications arena, much of what is done is based on intuition and approximation. Shopper Marketing has tended to exaggerate this contention but now there is an agency that has built a best practice model for the industry, with a robust offering that gives clients certainty through accurate, data-driven insights.
A former Yahoo employee, who preferred to remain anonymous, revealed to StopPress this morning that all remaining editorial staff at the New Zealand office of Yahoo have been let go.
Panasonic has rolled out a global campaign featuring a film you’ll never see.
Accenture’s Ben Morgan argues it’s important to show loyalty to customers when it matters to them, rather than rely on loyalty programmes.
Out-of-home adverting revenue is continuing to grow at record levels according to the Outdoor Media Association of New Zealand (OMANZ).
New technology means there’s a demand for new ways to tell stories, says TRA head of design Kate Snushall.
Vincent Heeringa takes a look at the customer journey that is now so complex, media planners just became redundant.
House building company Landmark Homes has shown faith in local regional agencies by appointing KingSt Tauranga as its full-service marketing and advertising agency.
In an unusual step, TRB this year announced the winner of the Outstanding Contribution to Radio award at the same time as releasing the full list of finalists for this year’s edition of the event.
Finalists of Public Relations Institute of New Zealand (PRINZ) annual industry awards have been announced to give recognition to those producing excellent work in the industry.
With 20-somethings struggling to break into the Auckland property market, they’re turning to memes for comfort.
With winter around the corner and heaters creeping on, Meridian, with the help of Barnes, Catmur & Friends Dentsu, is making its bid for your power bill through a series of online videos and audio ads.
With Nielsen data showing Spark to have an annual rate card spend of around $40 million, PHD’s ledger just got a major bump in the right direction.
NZME’s video-on-demand platform WatchMe is expanding following the announcement of 16 new entertainment series as well as news and sports channels.
Following the unveiling of the Samsung Galaxy S8, the electronics company, and its marketing partners Leo Burnett and Turner Duckworth, have rolled out a series of beautiful short films.
Good news has finally graced the music industry’s troubled financial waters with Recorded Music New Zealand reporting its second straight year of double digit growth. We talk to RMNZ’s Damian Vaughan on the meteoric ascendancy of streaming, its help in the war against piracy and the humble comeback of the vinyl record.
Nielsen has released its latest National Readership Survey to reveal New Zealand’s top 10 magazines according to readership. And while AA Directions remains well ahead of its competitors, NZ Geographic’s digital drive has grown its print readership enough to see it make the list for the first time.
Even the best brands in the world sometimes misstep. But rather than letting bygones be bygones, innovation research Samuel West is on a mission to ensure that brands don’t forget the worst of what they’ve dumped onto consumers.
To show the perils of a seemingly innocuous Google update, Surefire Search managing director Glenn Marvin recently ran a quick test search on WorkflowMax (a Xero product), only to be served a series of sponsored ad results, many of which comprised a number of competitors to the Xero-owned product.
Nga Taonga Sound & Vision’s hoping to take New Zealanders on a trip down memory lane with its online advertising exhibition, which is as much of a look at our country’s society as it is the advertising industry.
As part of Idealog’s Design Month, several wise souls from across the industry (and beyond) shared some insights on their favourite design-related things. In this edition, we chat to Woods Creative managing director Reuben Woods about design, surfing and following in his father’s footsteps.
TRA’s Amber Coulter takes a look at our post-material world to see how food has become an experience from the way we eat it to the way we share it.
Agencies don’t last 40 years unless they’re doing something right. And sitting down with the team at Insight Creative, NZ Marketing discovers the right thing today is sometimes different from what it was in the past.
Rather than appointing set agencies for each of its major arms, Auckland Council is looking for a panel of providers to meet its advertising needs. And some in the industry have expressed concern about what this could mean for the agencies involved.
StopPress understands that the BMW/Mini creative pitch, ongoing since August last year, has reached its final stages and is being contested between DDB, True and Colenso BBDO.
The finalists for the 2017 CAANZ Beacon Awards have been announced and with 18 nominations each, it looks like it’ll be FCB Media and MediaCom battling it out on the night.
Industry happenings at Y&R Wellington, Carat, Spotify, Adshel NZ and MediaWorks.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
