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Smirnoff seeks inspiration from emojis
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We’ve seen emojis used in the place of words, with the poor peach and eggplant becoming symbolic of more than just fruit and vegetables. And now, Smirnoff is challenging its fans to use emojis as cocktail ingredients in a new campaign, via Special Group, called ‘Emojitail’.

News
Gallery: the beautiful, boozy Beacons
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Almost 1,000 media folks gathered for festivities at the Beacon Awards last night, making the Viaduct the highest concentration of ridiculously well-dressed folks in New Zealand (and maybe even the universe). Here’s a gallery of some of the snapshots taken over the course of the night. PLUS: we share some VMO data on the demographics of those in attendance.

News
A feast for the eyes
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There’s nothing trendier than a food truck, but this food truck from Nikon has an optical catch—it only serves food you can read off the menu.

Partner articles
The evolution of a craft
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To produce one substantial, quality piece of content, or to produce a substantial number of pieces? To stick to one platform or spread over many? They’re the questions plaguing many marketers navigating the ever-expanding media landscape. We speak to producer/director Jamie McKenzie about how Pure Productions is navigating the space for
its clients and delivering solutions for all budgets.

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