News
Sweden lists itself on Airbnb
Sweden wants visitors to enjoy the freedom to roam so Visit Sweden listed the entire country on Airbnb.
Get the latest direct to your inbox twice a week. Sign up today.
Opinion
Marketing is a battle for the consumer’s undivided attention
Having recently been captivated by advertising philosopher Faris Yakob for a full 40 minutes, TRA business director Greg Sampson was again reminded that the thing marketers really fight for is attention.
News
The Hits aims to save lives with music
Immediate CPR can double or tripple a person’s chance of survival, and The Hits wants to make sure its listeners are ready to assist by giving them a musical tool.
Partner articles
Pureprofile on mapping the ever-changing consumer
With its invaluable reservoir of data, insights and opinion, Pureprofile is on a mission to help businesses stand out from the noise. We find out how Pureprofile is helping marketers and advertisers connect with empowered consumers by building a rich profile of its account holders over time.
News
Vodafone unveiled as new sponsor of the All Blacks
Vodafone has signed a four-year sponsorship deal with New Zealand Rugby that will see the telco take on the role of ‘connectivity partner’ for the five national teams, including the All Blacks.
News
Modelling meaningful messages
Play-Doh and DB Paris are taking fans, young and old, into the world of Play-Doh with a new campaign that links the toy clay with topical issues.
Opinion
Sugar-coated fitness: why junk food brands are latching onto healthy living
Despite pushing fitness trackers, sports endorsements and exercise initiatives, when the bottom line for junk food brands is to sell more of their product, can they really be a credible arbiter for good health?
News
Canon Media Awards: the Weekend Herald claims glory for 2017
The business of journalism might be under the threat, but the ability of the nation’s journalists to tell stories that matter remains unscathed. Here’s a rundown of winners for the 2017 Canon Media Awards.
News
Fly Buys celebrates the act of giving
Fly Buys is sharing the love in a new campaign, by Colenso BBDO, created to remind Kiwis that giving is what it does best.
News
DDB retains BMW/Mini creative account
StopPress received confirmation that DDB has managed to hold onto the creative account for BMW/Mini, following a pitch.
News
Audi set to pitch creative account
Audi head of marketing Robert Barlow has confirmed that the German car company will be reviewing its creative account.
News
Undertow Media adds some local flavour to King Arthur trailer
Hollywood movie trailers airing in New Zealand are normally limited to a standard montage of snippets from the motion picture, with the content rarely being localised in any way. However, Australasian distributor Roadshow Films has decided to add a couple of local faces to the mix for the King Arthur: Legend of the Sword trailer.
News
Got the nerve to show us your thinking? Check out the Individual categories at the TVNZ-NZ Marketing Awards
What you see isn’t always what you get. There’s always more to the best marketers in the industry. And with the three coveted individual awards at this year’s edition of the TVNZ-NZ Marketing Awards, we want to find out what the best marketers across the nation are really made of.
News
Nielsen online rankings reveal New Zealand’s biggest websites—UPDATED
Stuff trumps NZ Herald and Google and Facebook dominate according to Nielsen’s online ratings for April.
News
oOh! Media and APN Outdoor walk away from merger
To cap of a year of media mergers, oOh! Media and APN Outdoor are getting in on the action by announcing a merger to the ASX this morning. Update: the proposal has been terminated.
News
The Compendium: 19 May
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
News
Food, puppies, grandmas: AA Insurance focuses on what we really care about
Insurance advertising is known for watching as disaster strikes, leaving those in the audience without protection feeling guilty. But in a new approach, AA Insurance and DDB have left audiences feeling hungry and mushy.
Movings & Shakings
Movings/Shakings: 18 May
Industry happenings at Porter Novelli, Microsoft, Facebook and Yango.
News
A self-skipping ad
It’s no secret audiences like to skip preroll ads so Barclays, a UK bank, decided to skip its ad itself with a Rube Goldberg machine.
Opinion
Marketers need to become better listeners
Andrew Lewis reckons marketers need to become better at listening or risk being completely disengaged from who their customers are.
News
Do you recognise these album covers?
Pandora goes on a tour of some of music’s most iconic album covers in a new ‘Sound like You’ campaign for its premium service.
News
No egg-ceptions: McDonald’s proves its commitment to free-range eggs
Why did the chicken cross the road? To find out the truth about McDonald’s free range eggs in a new campaign by McDonald’s by DDB, OMD, Mango and 90 Seconds.
News
Saatchi & Saatchi adds New Zealand Olympic Committee to its roster
Saatchi & Saatchi has been appointed as the New Zealand Olympic Committee’s (NZOC) agency of record following a competitive pitch that began in March.
Partner articles
Michael Boggs on NZME’s bounce back, the New Zealand radio industry and growing digital revenue
NZME celebrated a strong survey result, with all its stations growing listener numbers. We chat to the media company’s chief executive about the latest round of results and the health of the industry in general.
News
Inspiration or outright theft? The meaning of originality in adland
Over the past few weeks, TVNZ Blacksand has been getting few slaps on account of the similarity of its work to other campaigns. We look at the fuss and whether originality still counts for anything in adland.
News
‘Hey, Spark Arena!’: Clive Ormerod on renaming a mainstay of New Zealand entertainment
They say it takes 21 days to break a habit so will that be the case with people saying Spark Arena instead of Vector Arena? After taking over the naming rights to the arena a few weeks ago, we speak to Spark general manager of marketing Clive Ormerod about putting Spark Arena on the map.
News
Men’s Health Trust encourages Kiwi blokes to get talking
Health isn’t the easiest thing to talk about, and men, in particular, aren’t known for divulging much on the topic. So in the lead up to Men’s Health Month in June, the Men’s Health Trust (MHT) has created a conversation starter, with a new campaign featuring prominent Kiwi men as ‘Goodfellas’.
News
Another weird sea creature washes up on the beach
Greenpeace Philippines has left a little gift on the beach for those who are still not convinced of the harm caused by single-use plastic.
News
Ads of the Week: 16 May
Kudos to Auckland Transport, Air New Zealand, New World, Genesis Energy and HSBC.
Partner articles
Looking at direct through a digital lens
Think ‘direct marketing’ and what comes to mind? If it’s personalised mail and email you’re not wrong, but in the context of our digital world, that list gets even longer. New Zealanders spend 14 hours a week on the internet, and Chemistry Interaction is harnessing that to help its clients connect with customers at a one-to-one level and create value out of those conversations.