
When confirming news that ASB was parting ways with Saatchi & Saatchi after five years, the bank’s general manager of marketing and communications Roger Beaumont said his team was finalising details with an agency to take over digital, direct and data-based responsibilities for the business. This agency has now been revealed to be Aussie shop With Collective, which will be expanding into New Zealand as a new arm of the Dentsu Aegis Network.