
After a stint of 18 months, Google NZ country director Stephanie Davis has confirmed she will depart the local office to take on the role of country director for Google in Singapore.
To mark the start of its Worldwide Developers Conference (WWDC), Apple has taken a look at what the world would look like without apps—and it’s not pretty.
Earlier this year, Josh Moore told NZ Marketing the Effies were among the most important advertising shows in the world. Now, Y&R NZ has nabbed itself a Grand Effie at the 2017 North American Effie Awards for ‘The McWhopper Proposal’. We revisit that interview to hear his thoughts on whether or not clients care about awards, and which of those awards actually matter.
Rave reviews, impressive sales, celebrity endorsements, a Purple Pin at the Best Awards … The Wool Runner from Allbirds has tapped into the growing desire for ‘anonymous luxury’ and is riding a wave of popularity. But it’s no overnight success. In the presence of about seven years’ worth of prototypes, co-founder Tim Brown and designer Jamie McLellan tell Ben Fahy about the long and winding road they had to travel to bring their vision to life.
While we celebrated Queen’s Birthday with a long weekend, Y&R was revelling over a Grand Effie win at the 2017 North American Effie Awards for ‘The McWhopper Proposal’.
Mitre 10 has appointed Jules Lloyd-Jones to the position of general manager of marketing following Dave Elliott’s departure to the US.
BurgerFuel is branching out into the United States and it’s giving its first few American customers a Kiwi pen pal connection.
The TAB has launched a new positioning via the handiwork of its new creative partner Y&R NZ.
From picking up a ‘hot’ German tourist to a full-on mariachi band, Mazda and 99 have launched a new campaign to celebrate the wide-ranging versatility of its BT-50 ute.
A common criticism often levelled at the outdoor advertising industry is that it lacks a single form of measurement to be applied across all providers. But APN Outdoor is looking to change that with a launch of a tool.
Industry happenings at MBM, Adshel, APN Outdoor, Yellow and RadioLive.
Attempting to get privileged Americans to relate to children living in poverty or danger can be difficult, so Youth Ambassadors in America is trying a new approach by letting the children do the talking.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
AMP is encouraging New Zealanders to get covered anytime, anywhere in a new campaign by Many Minds.
The Commercial Communications Council (CCC) this week released a report showing that the advertising industry contributes $6 billion to the New Zealand economy.
Best Ugly Bagels and Karma Cola have come together to create a do-good bagel dubbed the ‘Karma Bagel’ to raise money for cola families in Sierre Leone.
A clever media stunt for Weed B Gone has weeds following audiences across TV channels.
The release of MediaWorks’ financial figures this week showed that radio remains the healthiest and most important part of the business.
Colmar Brunton has announced the brand ads that had the most impact in April and while there’s usually an overall winner of the Ad Impact Award, this time, Sanitarium, Youi and 2degrees share the recognition.
With an endless library of overseas programming on offer online, where can New Zealanders go to get a fix of content that’s relevant and familiar to them? Freeview’s free-to-air TV offering is the answer and advertisers that understand the cultural connection local broadcasters have with New Zealand audiences stand to benefit.
Update: Auckland Council has released an official statement regarding its pitch process, confirming that Clemenger Group, Federation, and Ogilvy & Mather will be providing its advertising and media services from 1 July. PLUS: MBM and OMD will be taking over the media side.
Last year, Vodafone and FCB set out with an experiment that saw Red Bull driver Mad Mike whiz around a race track in a blacked out car, surviving only by the grace of Vodafone’s 4G network. Now, the ad has been recreated in seven different countries around the world, including one that puts actor Patrick Dempsey in the driving seat.
In the past week, both Adshel and APN Outdoor have announced another phase in their digital expansion.
With poverty a growing problem in Finland, the Salvation Army is encouraging the fortunate to help the misfortunate in a powerful campaign about how life can change in the blink of an eye.
When confirming news that ASB was parting ways with Saatchi & Saatchi after five years, the bank’s general manager of marketing and communications Roger Beaumont said his team was finalising details with an agency to take over digital, direct and data-based responsibilities for the business. This agency has now been revealed to be Aussie shop With Collective, which will be expanding into New Zealand as a new arm of the Dentsu Aegis Network.
June is set to be a big month for New Zealand sports stars and fans with the Americas Cup and the Lions Tour, and joining in the festivities with a song is Moa Brewing Co, which has launched an epic campaign that shows its support and encourages others to do the same.
Chemistry Interaction’s Susan Young recounts her experience judging the 2017 Caples Awards, and says that while the direct and digital space is more challenging than ever to work in, great ideas are still possible, even in an environment as fast-moving and cramped as New York.
To promote its annual Shark Week, Discovery has given a shark’s typical seal diet a musical flavour.