It’s been a year since Pokemon Go launched, causing people to roam the streets and turning Auckland’s Mission Bay into a sea of people walking head down in search of the AI creatures. Now, to mark the anniversary, its maker is celebrating the cities that catch the most Pokemon.
Nicole Hetherington and Simon Fowler have been announced as the new creative directors on the ASB account which was recently picked up by With Collective.
Energy Online is showing off its no contract deal in the form of a massive back tattoo that shows how life is full of regretful commitments.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
To celebrate the connection between ITM and its customers, JustOne has launched the ‘Live to Build’ campaign portraying authentic stories by real Kiwi builders.
Last night, New Zealand’s radio royalty moved from behind the microphone to Auckland’s Shed 10 to celebrate the best of a platform that shows no sign of slowing down.
42 Below and Colenso BBDO are tackling the not-so-crucial issue of cocktail-garnish-waste by making soap from discarded lemons.
Ikea is celebrating its iconic blue bag with a video showing how it’s become a part of people’s lives.
Vodafone is taking control of its digital advertising by announcing a new set of rules to ensure its brand does not appear alongside hate speech and fake news.
The Magazine Publishers Association (MPA) is looking to provide a more holistic view of the reach of magazine brands through a new online tool, dubbed Magazine 360.
Sugar & Partners managing partner Jeremy Johnston has confirmed that executive creative director Damon O’Leary and creative director Dave Nash have departed the agency.
It’s not too late to show your thinking at the TVNZ-NZ Marketing Awards as late entries are now being accepted. Enter before 9 June to showcase your skills in one of the new categories.
Media consumption is changing. But by how much? Test your knowledge with the StopPress/Freeview TV quiz.
From banner ads to crowdcultures, TRA’s Tim Gregory takes a historic perspective at what’s worked and what’s hasn’t in digital marketing.
In response to news that he might be losing government funding in Australia, the iconic Life Education ambassador is speaking out.
After a stint of 18 months, Google NZ country director Stephanie Davis has confirmed she will depart the local office to take on the role of country director for Google in Singapore.
To mark the start of its Worldwide Developers Conference (WWDC), Apple has taken a look at what the world would look like without apps—and it’s not pretty.
Earlier this year, Josh Moore told NZ Marketing the Effies were among the most important advertising shows in the world. Now, Y&R NZ has nabbed itself a Grand Effie at the 2017 North American Effie Awards for ‘The McWhopper Proposal’. We revisit that interview to hear his thoughts on whether or not clients care about awards, and which of those awards actually matter.
Rave reviews, impressive sales, celebrity endorsements, a Purple Pin at the Best Awards … The Wool Runner from Allbirds has tapped into the growing desire for ‘anonymous luxury’ and is riding a wave of popularity. But it’s no overnight success. In the presence of about seven years’ worth of prototypes, co-founder Tim Brown and designer Jamie McLellan tell Ben Fahy about the long and winding road they had to travel to bring their vision to life.
While we celebrated Queen’s Birthday with a long weekend, Y&R was revelling over a Grand Effie win at the 2017 North American Effie Awards for ‘The McWhopper Proposal’.
Mitre 10 has appointed Jules Lloyd-Jones to the position of general manager of marketing following Dave Elliott’s departure to the US.
BurgerFuel is branching out into the United States and it’s giving its first few American customers a Kiwi pen pal connection.
The TAB has launched a new positioning via the handiwork of its new creative partner Y&R NZ.
From picking up a ‘hot’ German tourist to a full-on mariachi band, Mazda and 99 have launched a new campaign to celebrate the wide-ranging versatility of its BT-50 ute.
A common criticism often levelled at the outdoor advertising industry is that it lacks a single form of measurement to be applied across all providers. But APN Outdoor is looking to change that with a launch of a tool.
Industry happenings at MBM, Adshel, APN Outdoor, Yellow and RadioLive.
Attempting to get privileged Americans to relate to children living in poverty or danger can be difficult, so Youth Ambassadors in America is trying a new approach by letting the children do the talking.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
AMP is encouraging New Zealanders to get covered anytime, anywhere in a new campaign by Many Minds.
