Opinion
Getting personal with Wellington
Anna Calver, WREDA marketing and communications manager, discusses her relationship with Wellington and how the city is showcasing itself with in new ‘My Wellington? It’s personal campaign’.
News
Paramount Pictures partners with Snapchat to turn New Zealanders into Transformers
Paramount Pictures is giving New Zealanders a Transformers-themed makeover on Snapchat to celebrate the release of Transformers: The Last Knight.
Opinion
Millennials are not to blame: why industries need to rethink what’s needed
What do napkins, chicken wings, malls and wine corks have in common? Millennials are being blamed for the death of all those things.
News
The brand support keeping Emirates Team New Zealand afloat—UPDATED
In the wake of Emirates Team New Zealand’s victory over Oracle Team USA, we take a look at the brand activity supporting the team on its way to the America’s Cup.
News
QMS NZ harnesses mobile data, launches Datalab 2.0
It was over five years ago QMS NZ launched the first local outdoor measurement tool and now, it’s delivering its smartest insights yet, with the addition of mobile data to its Datalab products.
Opinion
Strangers at the Cannes circus
Damon Stapleton spots a few new faces at Cannes but finds comfort in the familiarity of what the event has always stood for.
Partner articles
Another lens in a media strategist’s toolkit: how agencies are going to use the MPA Magazine 360
Following the launch of the Magazine Publishers Association (MPA) Magazine 360 website, we ask media strategists how they’ve incorporated it into the planning mix and how it’s changing the perception of magazines.
News
Thanks for watching, or not
Admit it, when you’re watching TV and the ads come on, your head drops to your phone and remains there until your programme resumes. American telecommunications equipment company Qualcomm has embraced this phenomenon with some clever advertising.
News
Five staff to go as Pandora shuts local office
Local listeners will no longer be able to access Pandora with news that the company is closing its Australia and New Zealand offices.
News
The haka, the ad and the outrage: has the line between subscription and ad-funded become more defined?
As paying subscribers become increasingly accustomed to ad-free viewing experiences, we look at why viewers found Sky’s post-haka ad so annoying over the weekend.
News
Ads of the Week: 27 June
A round of applause to Pak’nSave, New Zealand Transport Agency and Mastercard.
News
Swapping business cards like OK Go
Ever tried swapping business cards with four, five, even ten different people all at the same time? This video provides an organised, rather well-regimented method of doing just that.
News
Pak’nSave’s Stickman embraces his inner sporting spirit
In light of Emirates Team New Zealand’s epic triumph, Stickman’s been quick come out with his own reenactment of this morning’s action.
News
The good, the bad and the cliche: brands step into the All Blacks vs Lions action—UPDATED
With the All Blacks vs Lions matches an occasion for both hardcore enthusiasts and fairweather fans alike, plenty of brands have been quick to grab a slice of the sport’s lucrative commercial pie. In honour of this, we present to you our completely arbitrary set of awards for rugby mania in adland.
Movings & Shakings
Loyalty NZ names Lizzy Ryley as CEO
Lizzy Ryley has been appointed Loyalty New Zealand’s CEO, a role currently held by interim chief executive Dave Mansfield.
News
Cannes Lions 2017: A look at the Grand Prix winners to date—UPDATED
We take a look at the Cannes Grand Prix winning work.
News
Top 10 Magazines: AA Directions remains strongest, KiaOra sneaks back in
Nielsen has released its National Readership Survey Q2 2016 – Q1 2017 to reveal New Zealand’s top 10 magazines according to readership. And holding strong at the top is AA Directions while KiaOra pipped NZ Geographic at the post to reclaim its spot on the 10th rung.
Opinion
Why branding is just as important as innovation
Dow Design’s Simon Wedde argues that you should give branding a fair go.
News
Special Group’s Rob Jack set to depart
After 10 years with Special Group, creative partner Rob Jack has announced his departure.
News
Cannes Lions 2017: highlights from days six and seven
As Cannes wrapped up over the weekend, local agencies Colenso BBDO, DDB and Y&R pulled in their final Lions across the Creative Effectiveness, Integrated, Film and Radio categories.
News
News conversion therapy: Newshub converts a 1 News follower in latest campaign
Newshub’s latest video dabbles in social experimentation to show how one man’s viewing habits have the ability change. PLUS, TVNZ responds to Newshub’s claim to being New Zealand’s number one source for news.
Movings & Shakings
Movings/Shakings: 23 June
Industry happenings at MediaWorks, ATEED, Method, Harrison Grierson and Because.
News
Abandoned dogs share message to protect animals
France’s 30 Millions d’Amis Foundation is trying to educate younger generations to respect all forms of life in a heart-wrenching campaign about abandoning dogs.
News
The Compendium: 23 June
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
News
Cannes Lions 2017: highlights from day five
DDB, Colenso BBDO and Y&R NZ are all in the running as the finalists for the Radio, Film Craft, Film and Creative Effectiveness are announced.
StopPress exclusives
Air New Zealand shares the Mother’s Day love to win May Ad Impact Award
With Mother’s Day falling last month, it’s no surprise the public chose Air New Zealand’s ‘Happy Mother’s Day’ as the winner of the Colmar Brunton May Ad Impact Award.
Partner articles
Magazines’ hearts continue to beat
Kellie Northwood, CEO, TSA Limited explores the growing strength of magazines not just for the reader but also brands who are wanting to cut-through the noisy digital world.
News
Cannes Lions 2017: highlights from day four
The good run continued on day four, with Kiwi agencies landing a gold and a silver.
News
Havas promotes Manrose with real-time sports updates
While New Zealand’s sports teams are being put to the test on the world-stage, Manrose is putting banner ads to the challenge in a new responsive digital campaign via Havas.
News
Throwback Thursday: Contiki resurrects its classic campaigns
With Contiki blowing out 55 candles this year, we take a look back at some of its old ads and how its advertising has evolved.