It was eight years ago Rick Kuluz, managing director of Boost Promotions (formerly Crippz Promotions) bought the agency, and in that time, he’s watched the promotion marketing industry move from a product-driven one to an ideas and solution-driven one. Now, with the acquisition of apparel and gift business Mr Vintage and its reputation for producing quirky products, he’s hoping to give the agency’s creativity a boost.
Anna Calver, WREDA marketing and communications manager, discusses her relationship with Wellington and how the city is showcasing itself with in new ‘My Wellington? It’s personal campaign’.
Paramount Pictures is giving New Zealanders a Transformers-themed makeover on Snapchat to celebrate the release of Transformers: The Last Knight.
What do napkins, chicken wings, malls and wine corks have in common? Millennials are being blamed for the death of all those things.
In the wake of Emirates Team New Zealand’s victory over Oracle Team USA, we take a look at the brand activity supporting the team on its way to the America’s Cup.
It was over five years ago QMS NZ launched the first local outdoor measurement tool and now, it’s delivering its smartest insights yet, with the addition of mobile data to its Datalab products.
Damon Stapleton spots a few new faces at Cannes but finds comfort in the familiarity of what the event has always stood for.
Following the launch of the Magazine Publishers Association (MPA) Magazine 360 website, we ask media strategists how they’ve incorporated it into the planning mix and how it’s changing the perception of magazines.
Admit it, when you’re watching TV and the ads come on, your head drops to your phone and remains there until your programme resumes. American telecommunications equipment company Qualcomm has embraced this phenomenon with some clever advertising.
Local listeners will no longer be able to access Pandora with news that the company is closing its Australia and New Zealand offices.
As paying subscribers become increasingly accustomed to ad-free viewing experiences, we look at why viewers found Sky’s post-haka ad so annoying over the weekend.
A round of applause to Pak’nSave, New Zealand Transport Agency and Mastercard.
Ever tried swapping business cards with four, five, even ten different people all at the same time? This video provides an organised, rather well-regimented method of doing just that.
In light of Emirates Team New Zealand’s epic triumph, Stickman’s been quick come out with his own reenactment of this morning’s action.
With the All Blacks vs Lions matches an occasion for both hardcore enthusiasts and fairweather fans alike, plenty of brands have been quick to grab a slice of the sport’s lucrative commercial pie. In honour of this, we present to you our completely arbitrary set of awards for rugby mania in adland.
Lizzy Ryley has been appointed Loyalty New Zealand’s CEO, a role currently held by interim chief executive Dave Mansfield.
We take a look at the Cannes Grand Prix winning work.
Nielsen has released its National Readership Survey Q2 2016 – Q1 2017 to reveal New Zealand’s top 10 magazines according to readership. And holding strong at the top is AA Directions while KiaOra pipped NZ Geographic at the post to reclaim its spot on the 10th rung.
Dow Design’s Simon Wedde argues that you should give branding a fair go.
After 10 years with Special Group, creative partner Rob Jack has announced his departure.
As Cannes wrapped up over the weekend, local agencies Colenso BBDO, DDB and Y&R pulled in their final Lions across the Creative Effectiveness, Integrated, Film and Radio categories.
Newshub’s latest video dabbles in social experimentation to show how one man’s viewing habits have the ability change. PLUS, TVNZ responds to Newshub’s claim to being New Zealand’s number one source for news.
Industry happenings at MediaWorks, ATEED, Method, Harrison Grierson and Because.
France’s 30 Millions d’Amis Foundation is trying to educate younger generations to respect all forms of life in a heart-wrenching campaign about abandoning dogs.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
DDB, Colenso BBDO and Y&R NZ are all in the running as the finalists for the Radio, Film Craft, Film and Creative Effectiveness are announced.
With Mother’s Day falling last month, it’s no surprise the public chose Air New Zealand’s ‘Happy Mother’s Day’ as the winner of the Colmar Brunton May Ad Impact Award.
Kellie Northwood, CEO, TSA Limited explores the growing strength of magazines not just for the reader but also brands who are wanting to cut-through the noisy digital world.
The good run continued on day four, with Kiwi agencies landing a gold and a silver.
While New Zealand’s sports teams are being put to the test on the world-stage, Manrose is putting banner ads to the challenge in a new responsive digital campaign via Havas.