In order to work around Chicagoans stubborn sense of identity and pride, Heinz has come out with a brand new product called ‘Chicago Dog Sauce’ which is basically—you guessed it—ketchup in disguise.

Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.

With coffee prices making New Zealand’s love for the drink an expensive one, Coffix has a solution with $2.50 beverages. We talk to founder and franchise manager Natan Yehezkely about making that dream a reality, expanding it into franchises and maintaining the brand.

The New Zealand Symphony Orchestra (NZSO) is allowing its fans to join them on stage to experience the excitement and energy through a 360-degree VR video by Wrestler.

The National Party is singing its way into the business end of the 2017 election campaign period. And no, this is not a metaphor.

To show its support for the Toronto Pride Parade, Canadian telco Fido has released a campaign that puts people’s perceptions of sexual and gender identity to the test.

Ipsos has released the results of its ‘Most Influential Brands in New Zealand’ study and technology brands lead the pack, with Google, Facebook and Microsoft taking the top three spots respectively, alongside four local brands.

Last week news broke of Labour’s appointment of Moss Group to manage its election campaign and now, the first work of the partnership has come to light with a number of similarities to that of the Labor Party across the ditch.

Go Media has announced it will be rolling out its first five digital billboards across Wellington, Hamilton, Tauranga, Palmerston North and Otaki.

A flat tyre, an energy bill or an empty fridge would normally be met by a frustrated groan. However, in a new spot, AA Smartfuel sees the bright side in all these annoying instances.

Last week, Australasian beverage manufacturer Frucor announced a name change to Frucor Suntory, marking the extent of the relationship it holds with parent company Suntory Beverage and Food Limited. We chat to group chief executive Jonathan Moss about bringing the two companies together and their evolution over the past eight years.

In the wake of Roger Federer’s eighth Wimbledon title win, Nike has named him the king of the court in a new ‘RO8ER’ video.

Branded Snapchat lenses are becoming an increasingly popular marketing tool and now, Bacardi is breaking new ground with the idea by creating a music video out of users’ videos.

With Amazon reviews offering insight into what real people think about products, many have again predicted the death of the idea of brands. But Simon Bird argues the Grim Reaper can stop sharpening his scythe for now.

This week, it was reported that the New Zealand Labour Party had appointed Australian agency Moss Group to manage its election campaign. This move would be controversial enough in its own right but adding further complexity is the fact that the agency recently created a political ad slammed across the ditch for being ‘racist’ and ‘xenophobic’.