In an effort to lift the levels of diversity across the marketing, advertising and communications industry, the Commercial Communications Council (CCC) has formed a Diversity and Inclusiveness Council. PLUS: It’s launched a voluntary survey to better understand the current state of diversity.
After more than ten years leading OMD New Zealand as CEO, Kath Watson has announced her resignation. PLUS: OMD is in the final stages of appointing her replacement.
After discovering a fake review on her website from a PR staffer, Consumer New Zealand’s Sue Chetwin described PR agencies as the ‘original fake news artists’. And this was an accusation that BlacklandPR director Mark Blackham took immediate exception to. Here’s his response to Chetwin.
Advertising’s done all sorts of things to grab people’s attention, and frankly, these mothers are unimpressed.
Game of Thrones season seven hits screens next week and Phantom Billstickers and Sky have created a chilling reminder for fans.
Mazda hopes to stop people from scrolling through social media while driving, with a reminder of the consequences playing out on the newsfeed.
The Clemenger Group New Zealand has announced a majority investment in research/customer intelligence company Perceptive Group in a move designed to add data-driven marketing capabilities to its offering.
ASB’s first TVC via With Collective features the ‘Ghost of San Francisco’ as the bank celebrates the America’s Cup win with a cheeky smile.
Nielsen and the Industry Research Group (IRG) are currently in the process of rethinking the CMI media research product in a bid to develop a service that better meets the needs of communications planners. PLUS: help the industry by completing the survey.
FCB Media has announced the appointment of New Zealand media investment specialist David Turner to the role of head of investment—a newly created position in FCB Media’s leadership team.
Mobile means moments, but as TRA’s Colleen Ryan finds out, that doesn’t just mean hitting someone with content at the right time, but delivering the right experience for that specific moment.
In the past five years, the changes to adland have been unprecedented, with the rise of programmatic advertising and digital ad spend. So much so, that the number of practitioners with the required digital skills has been unable to keep up and the resulting skills shortage has until now been filled by churn and those with the skills in demand jumping between companies.
It was 2014 that Spark announced its partnership with Kiwi NBA player Steven Adams and the Auckland Council to open five basketball courts around Auckland in a campaign called ‘The Boroughs’, and last week, it finally met that promise with the opening of the East Auckland court.
To mark the 10th anniversary of the Battle of the Ad Bands (Botab), Flying Fish and the Comms Council have announced a battle of the decades this year.
The silky voice of Lionel Richie has won over the ears of New Zealanders as well as the latest round of the radio results, with the Breeze overtaking The Edge as the number one station in terms of time spent listening. It was, however, business as usual on the talkback side with Newstalk ZB remaining comfortably on top.
Only seven months after retaining Special Group as its lead creative agency, 2degrees has now confirmed that it has parted ways with the independent shop.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Xero’s CEO shares what he’s learned about building a global company and how tech can be used to promote equality.
Flying Fish is celebrating international recognition of its director Christine Jeffs, who’s been invited into the Academy Of Motion Pictures this week.
It’s London Pride Week and Wieden + Kennedy is celebrating with 100 arse-shaped vases.
Tourism New Zealand has kicked off the first campaign of a four-year strategy to target a greater array of visitors into more of New Zealand’s regions and encourage off-peak travel by tapping into audiences’ holiday dreams.
We have a lot to talk about in 2017, but is this reflected in the conversations we’re having on social media? Zavy CEO David Bowes finds out what Kiwis talk about when they go online.
Foodstuffs has launched a new small-format grocery brand linked to its existing New World offering called Fresh Collective by New World. The first store on Auckland’s North Shore reopened with its new look on July 4.
As Paul Catmur basks in the newfound power of his chief executive status, he muses on one of the few corporate psychopaths he’s encountered in his time.
Shine has added an energy client to its ledger with the win of the Genesis Energy account.
It wouldn’t be a year in advertising if there wasn’t a stoush about who has the best or biggest offering.
Voltaren, Kraft Heinz and The University of Otago show us how it’s done.
The University of Otago has rolled out a new ‘Only Otago’ campaign via Rainger & Rolfe, featuring real students sharing their experiences of student life in Dunedin.
