News
The Compendium: 1 September
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
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News
Flying Fish takes out BOTAB
The music talent of Adland took to the stage at the Kings Arms last night to display their musical prowess, shady dance moves and inflated egos in Battle of the Ad Bands (BOTAB).
News
TVNZ’s FY2017 results: Kevin Kenrick explains the onerous output deal
TVNZ has released its FY2017 annual results, with a $19.5 million loss in EBITDAF on the previous year due to an onerous contract provision with Disney and marginal year on year declines in advertising revenue. We talk to chief executive Kevin Kenrick about outdated output deals and how TVNZ is placing bets on the future.
Opinion
What motivates an ad wanker to become political?
Self-confessed ad wanker Clint Ulyatt will be standing in the Mount Roskill electorate for TOP. He takes a few minutes to explain what’s motivated him to shed his usual apathy and get involved.
Movings & Shakings
Executive shuffle as NZME sharpens focus on digital
NZME has announced the launch of a new digital business unit as the company looks to grow its online audiences and revenue. And this strategic move has resulted in a number of executive changes in the business.
News
Dentsu Aegis empire expands with acquisition of Little Giant
Dentsu Aegis Network has announced the acquisition of digital shop Little Giant, which will become linked with digital marketing agency Isobar.
Partner articles
The consumer’s long road to buying a car
A car isn’t something Kiwis just buy on a whim. It’s a process that involves an almost investigative road of inquiry, along which brands have countless opportunities to influence the final decision.
News
Spark aims for the feels as it gives a nod to single mums for Father’s Day
Spark is giving Kiwi heartstrings a significant tug with its unconventional Father’s Day spot via Colenso BBDO.
News
They see me rollin’: KFC takes its ‘Finger Lickin’ Good’ platform to the streets
KFC and Ogilvy & Mather have taken a late night joyride with a group of young at heart octogenarians to build on the ‘Finger Lickin’ Good’ platform.
News
Zavy tracks the social pulse of political parties
Zavy, a company created by insights agency TRA, is tracking how Kiwis are reacting and responding to political parties via an interactive tracking tool that shows public sentiment lift and drop in response to events taking place.
Features
The tethered mind: Garth Badger on the intersection of tech and creativity
Thievery founder Garth Badger is wedged within the uneasy tension that exists between creativity and tech. And he wouldn’t have it any other way.
News
Netflix and spliff?
Baka Bile, Eve’s Bush and Camp Firewood are just some of the marijuana brands at the centre of a new Netflix campaign. The Streaming juggernaut has partnered with marijuana dispensary Alternative Herbal Health Services (AHHS) to distribute 12 strains of marijuana based on ten of its shows.
Movings & Shakings
Nick Harvey takes the reins at Strategy Christchurch
Agency veteran Nick Harvey is leaving Colenso BBDO to take on the role of managing partner at Strategy Creative Christchurch.
News
Pete and Manu invite the nation to dinner for My Kitchen Rules season three launch
My Kitchen Rules celebrity chefs Pete Evans and Manu Feildel sit at the head of a table that stretches across New Zealand in a new promo for season three of the show.
News
IABNZ’s Internet Advertising Report: new methodology, desktop leads the way and mobile remains small
Interactive advertising revenue reached $431.1 million over the first half of 2017 according to the IABNZ’s revamped internet advertising report. It shows desktop leading the way while mobile is slow and steady.
News
Paperboy takes its urban adventure to Wellington and Christchurch
Having already hit its stride in Auckland, Bauer Media’s Paperboy is set to test the waters in Wellington and Christchurch with two special, month-long issues.
News
Dog Zen and Young+Shand unleash a canine on Snapchat
In a digital age, even the furriest among us are expected to have some level of digital nous. And animal behaviouralist Mark Vette has now taken it upon himself to train his canine companion Reggie in the art of Snapchat.
News
Local retailers crowned at Australasian Catalogue Association Awards
Stihl, Kathmandu, Flooring Xtra and Noel Leeming were among the Kiwi retailers recognised for their “impeccable” catalogues and letterbox marketing campaigns at the Australasian Catalogue Association Awards on Friday.
News
The humans of BNZ: Colenso BBDO showcases the faces that make the bank
BNZ has launched its first major brand campaign in some time.
Opinion
Customers like a little friction in their lives
Building friction into a customer journey might not seem logical at first, but TRA’s Colleen Ryan finds that this might help to create more empathetic experiences.
News
‘I have the deepest sympathy for John Fellet’: Mark Ritson on why the Sky isn’t falling
In 2006, Sky TV posted total revenue of $549 million and boasted 667,270 customers. Its recent financial results showed it brought in $893 million and had 825,000 customers. So why does everyone think it’s dying?
News
Souvenirs for workaholics
JetBlue is now in the business of office supplies as it’s released a range of souvenir-inspired items for workaholics.
Features
Inside The Valley: Paula Penfold and Toby Longbottom on responsive investigative journalism
Following the launch of Stuff Circuit’s documentary series The Valley, reporter Paula Penfold and editor and director Toby Longbottom share how they brought to life an investigation about New Zealand’s soldiers in Afghanistan.
News
WPP AUNZ half year results report $49.1 million profit
Six months into 2017, marketing content and communications group WPP AUNZ has delivered a profit of $49.1 million before interest and tax, up 4.1 percent from the previous period.
News
Walmart is giving everyone a seat at the table
Lawn chair, desk chair, fold-up chair: whatever your choice of chair, Walmart is asking you to bring it to the table.
News
The Compendium: 25 August
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
News
A photographer, illustrator and architect wield their influence for Microsoft’s Surface Studio
Microsoft has recruited conceptual photographer Garth Badger, architect Angus Muir and illustrator Kelly Thompson to launch its Surface Studio product.
News
Pete the Kiwi spreads his wings in Air New Zealand’s latest campaign
While our nation’s iconic bird might not have wings, Air New Zealand has found a Kiwi that defies all expectations to fly the skies his own way with a little help from acting royalty Sam Neill.