Appalling, shocking, laborious, unprofessional, unfair and time-wasting were just some of the descriptions we’ve recently heard describing the pitching process. Suffice to say there’s a perception that the system is broken. But the Association of New Zealand Advertisers (ANZA) and the Commercial Communications Council doesn’t think it needs to stay this way and have taken steps to fix the issues.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
NZME is promising five hours of uninterrupted election coverage across the NZ Herald, Newstalk ZB and iHeartRadio as it counts down to the final election result. This sees the company take on a media space, which until now has been dominated by the broadcast television providers.
Last week, the Green Party put the call out to wordsmiths to share their ideas of copy they’d like to see on the party’s digital billboard network and this week, the campaign team chose a winner.
Saatchi & Saatchi has filled some of the bank-shaped hole in its ledger with the ANZ sponsorship business. This partnership will kick off with the agency working on a project for the upcoming Commonwealth Games.
Vodafone, Google and FCB are taking their Māori Language Week campaign beyond seven measly days by making a commitment to start updating the pronunciation of New Zealand place names on Google Maps. The process has already kicked off and we can expect to start hearing the updated pronunciation by the end of the year.
In an industry known for staff churn, there aren’t many operators quite as loyal as DDB account director Scott Wallace. But even the longest runs eventually come to an end. And as Wallace draws the curtains on his impressive stint at the agency, he chats to Damien Venuto about what’s changed in the industry, where he’s headed next and what to do when calamity strikes.
With election hype sweeping the nation’s attention, television is once again playing a central role in keeping New Zealanders interested and informed. The medium has broken stories, delivered debates and responded immediately to the breaking news stories of the day. Jihee Junn looks at how in a world of ever prescient news coverage, it’s TV that’s still doing the heavy lifting.
This week, Acquire Online blew out five candles on its birthday cake – which is no small feat in the rapidly moving tech space. We caught up with directors Chris Schultz, Simon Healy and Anthony Ord to find out how they got this far and where they plan on going next.
With a 44-year legacy in the insurance industry but a fast-moving digital environment surrounding it, Fidelity Life needed future-proofing. It called on Goodfolk and Phosphor to create a new website with its staff front and centre and as Goodfolk general manager Benn Winlove explains, the execution is a result of the client’s willingness to listen to its agencies and the agencies’ willingness to understand their client.
September 21 marks the five-year anniversary of the day when Facebook turned social media into just plain ‘media’. This date is probably worth noting, if not necessarily celebrating, as it marks the end of the dream of brands having unlimited conversations with their fans for free.
With this week marking both the International Week of the Deaf as well as the home stretch of the election, TVNZ will be giving New Zealand’s deaf community access to both a signed version and live captioning of the final 1 News debate between Bill English and Jacinda Ardern.
Ice cream, it’s a delicious frozen treat that’s typically presented in a joyful light, but that’s not the case for Halo Top. The ice cream brand has opted for an unsettling and creepy ad instead.
A full rundown on what to expect from the latest issue of NZ Marketing.
JWT has been named the agency of record by MoleMap following a competitive pitch.
Following a competitive pitch that dates back to July, Goodman Fielder is understood to have appointed its new agency partners.
A round of applause for Ecostore, Flick Electric and Jockey New Zealand.
Despite the outrage surrounding the end of The Block NZ, it was the second strongest performing edition of the show across all six seasons.
Ecostore launched its first major brand campaign via DDB this week in a bid to send the message that consumers have the power to choose the kind of future they want their children to inherit. The campaign, running across various media channels, made the point that we don’t have to accept the pessimistic status quo and that we can learn from the optimism of the younger members of our society. We chat to Ecostore chief executive Pablo Kraus about the insight behind the campaign and what this means for the consumers Ecostore would like to get on its side.
At a time when metrics and viewability have become big issues of the day, could the MPA’s Magazine 360 metric be an effective way for competitors to keep an eye on each other?
Industry happenings at NZME, Mediacom, JustOne and Val Morgan Outdoor.
The NZME Agency team is enlisting Auckland agencies to get involved in some friendly competition, with the launch of its inaugural inter-agency cricket The Agency Super Smash Big Bash Premiere League competition.
The dichotomy between the optimism of the youth and the pessimism of the older generation serves as the driving force behind Ecostore’s first brand campaign.
Air Asia is latching onto the election hype with a collection of cheeky ads, developed in conjunction with its Brisbane-based partner Publicis.
Energy provider Flick Electric has launched its first TV campaign in a bid to spread the word about what sets the company apart from its bigger competitors.
Humans have been talking to chatbots since the 1960s, but the tech has never been closer to going mainstream than it is now. TRA cultural strategist Antonia Mann considers what this means at a time when customer-centricity has become the buzzword of the day.
Brendon Hill, Tanya Walshe, Paul Gardiner and Michael Fuyala all move into new roles as Bauer shuffles the executive ranks. In addition, the media company has also announced a number of new editorial directors.
Green Party communications coordinator Stephen Olsen says creatives can either Tweet their ideas at the Green Party account or share them via Facebook. And the best ideas will be fed onto some of the Green Party billboards in the coming week.
Last night, Te Radar showed the many sides of himself as he opened the TVNZ-NZ Marketing Awards in a cheeky but informative video by TVNZ Blacksand.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.