News
It’s game, set, matrimony at ASB Classic 2018
ASB bank is giving two tennis fans the chance to have an ace wedding – by getting married on Stanley Street’s center court on 31 December, the eve of the ASB Classic 2018 tennis event.
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Opinion
‘Tis the season to make great ads
DDB planner Annika Fyfe compares the UK winter festive season to New Zealand’s summer holiday to see how local advertisers can tap into the emotions of consumers.
News
The Compendium: 8 December
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Awards
The Stoppies 2017: the Wildcard winners
Unlike most awards, during the judging the team decided we need to make up a few more specific categories to reward some other moments, people and businesses we felt were deserving of a special nod. Although they didn’t walk away with a special doorstop trophy, we hope they basked in a warm of glow of victory as they were announced.
Features
The Stoppies 2017: all the winners revealed
A rundown of those who walked home with a treasured doorstop last night.
News
Bugs takes over city for Auckland Zoo exhibition via Rainger & Rolfe
Weta Workshop and Te Papa have joined forces to develop an immersive and interactive exhibition to be hosted at Auckland Zoo.
News
Adshel Day Buying to give flexibility across its network
Adshel New Zealand has announced the launch of Adshel Day Buying, allowing advertisers the flexibility to buy Adshel Live’s digital roadside network of 223 screens by the day.
News
QMS launches digital trading platform, acquires New Zealand start-up Digital Commons
QMS is embracing programmatic advertising through the launch of a new digital transaction platform, powered by the technology of Rubicon Project and Digital Commons. PLUS: QMS has acquired the latter of these two organisations.
Awards
Tonight’s the night for the awards event with a twist, tickets still available
We’re geared up to give a casual nod of approval to everything that made 2017 another great year in the industry – and there’s still tickets available.
News
Westpac makes gender diversity in business front page news
Westpac New Zealand, with the help of FCB Media, is tackling the issue of gender diversity in business leadership roles with a message about women’s underrepresentation in the New Zealand Herald that’s hard to ignore.
News
Ahoy there me hearties: BC&F Dentsu get into the Christmas spirit
For those lucky enough to be recipients, Barnes, Catmur & Friends Dentsu has unveiled its 2017 client Christmas gift: Spot X Spiced Rum.
News
Trade your gun for a skateboard
Carver skateboards has teamed up with former professional skateboarder and convicted murderer Harvey Hawks for a campaign that strives to draw attention to the harm caused by gun violence in the United States.
News
Ads of the Week: 5 December
Take a bow Vodafone Warriors, Air New Zealand, Meadow Fresh and New Zealand Avocado.
News
Account moves: Harcourts International picks Little Giant, Fletcher Steel appoints Republik
A couple of account appointments have been announced this week.
News
New Zealand Avocado rolls out quirky and informative digital campaign via Motion Sickness
New Zealand Avocados has gone behind the scenes of its growers for a social media campaign for the New Zealand and Australian markets with the help of Motion Sickness.
Features
Raw, direct and considered: editor Frances Morton on how Vice carves its space in New Zealand media
As the Vice New Zealand team gear up to celebrate Viceland’s first year on Sky and all the work that’s been put in to have local stories heard on Vice, we talk to head of content Frances Morton about finding untold stories, the sustainability of clickbait, agility in a competitive media environment and what’s in store in the future.
News
Stuff launches movie streaming business, appoints former Quickflix boss
Stuff has announced its entry into the streaming market with the establishment of Stuff Pix.
Movings & Shakings
Movings/Shakings: 5 December
Industry happenings at Running with Scissors, Newstalk ZB and Variety.
News
Vogel’s takes over media, announces price drop to 28 cents
To celebrate its 50th birthday, Vogel’s has gone back to 1967 and dropped its bread price to 28 cents in a campaign promoted through a media takeover.
Movings & Shakings
Fleur Head to join Y&R Wellington office
Y&R has announced the appointment of Fleur Head to the role of managing director in its Wellington office.
Partner articles
Mind the footpath: Energi talks brand strategy and customer-centricity
Humans are not always rational. And the team at Energi believes the challenge for modern marketers is to plan for that irrationality.
Movings & Shakings
Andrew Hunter joins Facebook as news partnerships lead
Facebook has a new recruit, with Andrew Hunter taking on the newly created role of Facebook’s news partnerships lead for New Zealand and Australia.
News
Washing machine to star in feature film
Earlier this week, Samsung released a mesmerising TVC that washes a load of washing go round and round. Now, it’s turning the idea into a feature film.
News
The Compendium: 1 December
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Features
What you see isn’t always what you get: a look at digital advertising’s growing PR problem
With viewability rates as low as 40 percent on supposedly trustworthy local sites, rampant ad fraud costing marketers billions and ads being served alongside objectionable content, Damien Venuto looks at digital advertising’s reputation issues – and why it isn’t always living up to the promise it arrived with.
News
Movember campaign targets schools, increases teen participation
The first day of December marks both the start of summer and time for Movember participants to shave off their moustaches, much to the delight of many high schools after a campaign by The Dentsu Aegis Network targeted schools with clean shave rules.
News
Aotearoa’s best honoured at the 2017 New Zealand Television Awards
The New Zealand Television Awards recognised excellence in local television programmes as well as individual achievement as it announced the 2017 winners last night at Auckland’s SkyCity Theatre.
News
ASB’s toy ambulance campaign returns to help St John
The campaign is back for the third time to help put another much-needed ambulance on New Zealand roads.
Awards
NZDM Awards: JustOne, FCB and Colenso BBDO lead the finalists
The 2017 New Zealand Direct Marketing Award finalists have been announced and its JustOne, FCB and Colenso BBDO that make the most appearances on the finalist list.
News
Pead PR wins Sharesies business
Pead PR has won the business of Sharesies, a startup investment platform that aims to make it easy for anyone to start investing.