
Renault France has released an animated ad for Valentine’s Day illustrating the power of an electric vehicle.
Renault France has released an animated ad for Valentine’s Day illustrating the power of an electric vehicle.
McDonald’s, Fuse and OMD have created branded Snapchat chain geofilter filters that are available when inside any of the McDonald’s standalone restaurants around New Zealand.
After 21 years at Farmers over two stints, former head of marketing Dean Cook has hung up his purple tool belt, swapping it out for a red one with a move to The Warehouse Group. We sit down with Cook to reflect on the past two decades and how far the marketing and advertising industry has come in terms of in-house agencies, the proliferation of media channels and data. Plus, we hear his thoughts on how local retailers can compete with Amazon.
In 2017, as part of our Agency Perceptions research, we asked some of the country’s top marketers a few questions about their roles and their views on the country’s leading creative and media agencies. How were their needs changing? What did they look for in an agency? What were their frustrations? How did they choose the right partner? Which agencies stood out? The results made for very interesting reading and it was one of our most-talked-about projects of the year. So, for our upcoming agency issue, we’re doing it again, although this time we’re diving into the perceptions of specialists and asking marketers some questions about design, PR/experiential, digital, and direct marketing agencies. But wait! There’s more! In the end, it’s the perception of the ones that pay the bills that really matters. But this year we’re also asking the StopPress audience for their opinion on these agencies in an effort to get a wider industry view.
NZME and Stuff have announced this week they will seek leave to appeal a High Court ruling that upheld a Commerce Commission block on their proposed merger. In December the High Court upheld a Commerce Commission ruling not to clear or authorise the merger. With that in mind, we take a look at what industry folk think of the proposed merger and mergers in general.
Longevity is the big demographic change ahead and it’s happening now. Clare Hall-Taylor argues that it presents a wealth of opportunities and companies that don’t make small and achievable adjustments now may risk losing their competitive edge.
Kiwibank has teamed up with Shortland Street’s Jayden Daniels to release a new campaign, by agency Hello, targeting uni students who are keen to have their money reinvested into New Zealand.
FCB New Zealand’s new integrated campaign for The New Zealand Health Promotion Agency targets young adults to drink in moderation, and remember their night out.
Australian charity product organisation Thankyou has announced plans to launch in New Zealand after successful funding met the $600,000 criteria for entrance.
Emerging media company Viceland New Zealand have dipped its toes in the fashion space, teaming up with streetwear brand Commoners to release a bespoke range of clothing apparel.
Every time DDB chief creative officer Damon Stapleton writes, we glimpse at someone who cares deeply about his craft. His opinions aren’t PR pieces masquerading as thought leadership. They’re carefully shaped to nudge this industry in the right direction. Here’s another brilliant example.
Marketview has released its latest survey results that show what millennial consumers are really spending their hard-earnt money on.
DB Breweries has announced the appointment of Red Star at Dentsu Aegis Network as its media agency of record.
One year on from the launch of Yahoo Platforms, we talk to head of sales Arnaud Calonne about New Zealand uptake of digital advertising and where there’s still room to grow.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
To encourage the intake of kangaroo meat in the daily Australian diet, this ad from Macro Meats uses a big dose of humour and a rhyming script to grab attention.
There’s been plenty of discussion from media pundits about Jeremy Wells and Hilary Barry getting the nod as new co-hosts of Seven Sharp. But what do the people who pay the bills think? Do new hosts have a big impact on ratings? Or is it more about engrained behaviour? StopPress checks in with some media industry players to see what impact the new team could – or could not – have.
English brand Specsavers has rolled out a new batch of videos for its evolving ‘Should have gone to Specsavers’ campaign.
Industry happenings at Yellow, Hype & Dexter, Goodoil and Because.
TBWA\New Zealand is responding to the changing needs of clients and brands with the launch of a production arm called Bolt, led by production veteran Jodie Hari.
Did Pak’nSave/ Foodstuffs really have a sale if Stickman didn’t grace our screens? The animated character, voiced by comedian Paul Ego, demonstrates the retailer’s no-frills approach both through his look and matter of fact, yet humorous tone. And his videos inject some fun into the potentially mundane task of grocery shopping. We asked him some deep questions about his life.
Spark and Colenso BBDO launch new campaign #thankstoyou where Kiwis can share their stories of positive impact to those in the LGBTQI+ (Lesbian, Gay, Bisexual, Transgender, Queer or Questioning, and Intersex) community.
The final note in the ASB Your Dream Gig experience has been announced with Universal Music Group New Zealand (UMG) and ASB looking for a social media expert to join Kiwi band The Naked and Famous in Los Angeles.
Fairfax Media New Zealand has rebranded to Stuff, with the change announced in August last year but only coming into effect today.
Hunch managing partner Michael Goldthorpe enters the world of robots to see how fast they are evolving while people remain the same.
Kiwibank started 2017 by pushing the boundaries of advertising. Wanting to spark a conversation about money and New Zealanders’ behaviour with their finances, the bank, with Ruckus and TVNZ, created a whole TV series called Mind Over Money. General manager of marketing communications Regan Savage explains the move away from the TVC.
In light of the chopping and changing of personnel in the media arena, what do the ratings say about the year that has been and the year ahead for TVNZ and Mediaworks?
DDB and pharmaceutical company Pfizer New Zealand have created an app to help advanced stage renal cancer patients manage their treatment.