Brand Spanking director and creative strategist Mark Pickering shares his experience at SXSW and what he’s learned from sessions and seminars as well as the people he’s met. To round off the week, he and Z Energy creative technologist Spencer Willis share five takeaways.
JustOne have been appointed by ANZ Bank to lead relationship marketing strategic projects across digital and direct channels.
Today Y&R announced that Peter Bosilkovski has been appointed as regional chief executive officer for Australia and New Zealand.
Kiwibank and Banqer are on a quest to help Kiwi kids learn about the intricacies of financial literacy. The new spot on social shows kids disclosing their finances – talking mortgages, insurance and loans.
Bcg2 and sustainability specialists Go Well Consulting have teamed up to launch ‘Bags Not’, a campaign aimed to minimise and eventually eliminate single-use use plastic bags, non-recyclable plastics and other plastic waste from the New Zealand environment. We take a look at the aim of the campaign, speak to TRA partner Karin Glucina about its behaviour-changing features and see what other countries are doing to eliminate single-use plastic bags.
We sit down with Caroline Atford, executive director of media in Nielsen New Zealand, to get her thoughts on the changing media environment, how measurement products are working to keep up, metrics as a reflection of device use and how New Zealand sizes up to the rest of the world.
OMD has won a pitch to pick up the Simplot New Zealand media account, moving it from incumbent Vizeum.
Whether you’re a suburban travel agent, a plumber or a hairdresser, customers now expect the same convenient and instant service they enjoy and expect from world-famous online stores and more local household brands. Xero executive general manager of customer success Nigel Piper takes a look at how small business owners can keep up.
Over the last week, the media agency commission model has been given the axe by the National Business Review. It’s a decision headed by publisher Todd Scott, who dished out plenty of heat to media agencies on social media, including declaring that the “gravy train reign is over”. StopPress asked fellow publishers and agencies if the model is in fact long in the tooth, or if Scott and the NBR have barked up the wrong tree.
Kiwibank general manager of marketing communications Regan Savage is set to depart the bank for Trade Me, where he will be taking up the position of marketing director.
Dallas Gurney looks at three developments in the next wave of content marketing.
Track New Zealand has a new managing director in Andy Bell, whose incumbent Rob Limb is assuming the role of CEO of Track Australia and New Zealand.
IAB New Zealand has announced it has been working with major New Zealand publishers, agencies and tech vendors to implement ads.txt, a global IAB initiative designed to eliminate counterfeit inventory in the programmatic advertising ecosystem.
Y&R New Zealand has today announced the appointment of Kim Pick as executive creative director.
Our love affairs with brands start early, and will forever be tied to key moments in life, but can they endure asks Nick Sampson.
Cord cutting pundits have predicted the death of ye olde television for years. And while few would argue with Merja Myllylahti’s 2017 AUT Journalism, Media and Democracy summary when she said commercial television broadcasting showed signs of distress, the six-month interim reports released by New Zealand television heavyweights TVNZ and Sky TV had some surprises. We check in with the media owners and the media agencies to break down the facts and the figures.
The executive creative director at Colenso BBDO took home the accolade at the event at Shed 10.
All the winners from the biggest local awards night in creative advertising.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Spark and Colenso BBDO connect women with empowered women, launching a campaign that encourages women to pursue leadership roles on international Women’s Day.
English musician and performer FKA Twigs pulls out some sweet moves in a colourful and kooky ad for Apple’s HomePod.
On International Women’s Day, Ngaire Crawford takes on gender parity and the treatment of women in the media.
Industry happenings at Xero, Hunter Media, MediaR, Hoyts Group and Curious Films.
Colenso BBDO and BNZ have released the second phase of the Bank of You brand platform, which continues its empathetic branding ways.
Colleen Ryan takes on diversity in marketing and communications and effective communication with women as employees, as customers and as shareholders.
Air New Zealand is currently experiencing turbulence after its controversial new the ‘world’s coolest safety video’ launched last week. However, despite the hiss and roar coming from some quarters, it’s social media tool, Zavy, shows that it’s been a positive outing for Air New Zealand’s Antarctica campaign.
Scentre Group’s latest autumn campaign, ‘Whatever Your Priority, You’re Ours’, pulls at the heartstrings as mothers are brought front and centre in celebration of the newest season and Mother’s Day.
A round of applause for Beef + Lamb NZ, Steinlager Pure and Trustpower.
Managing partner at Hunch, Michael Goldthorpe looks at the investments taken into awards – from financial to passion – to see if it’s worth getting involved.
