Brand Spanking director and creative strategist Mark Pickering and Z Energy creative technologist Spencer Willis wrap up their SXSW experience with what’s on the rise, what was impressive, things that need to stop and things marketers need to do more of.
Author Mark Pickering
Brand Spanking director and creative strategist Mark Pickering shares his experience at SXSW and what he’s learned from sessions and seminars as well as the people he’s met. To round off the week, he and Z Energy creative technologist Spencer Willis share five takeaways.
Brand ambassadors remain an effective experiential marketing tool by which brands can connect with consumers, says EMANZ chair Mark Pickering. But more so than ever before, these representatives on the ground need to be trained properly.
As the gongs from the recent Cannes award nights get cleaned of their champagne and finally take their place in agency and client boardrooms across the country and a new round of New Zealand awards begins, Mark Pickering offers some tips on putting together an award-winning experiential entry. PLUS: three of his favourite experiential campaigns.
As another busy summer of brand activation looms in New Zealand, EMANZ chair Mark Pickering reflects on the state of experiential marketing in New Zealand.
With summer suddenly upon us brands are turning to the experiential space to engage with consumers who are out enjoying environments ideally suited for building brand awareness and loyalty. Beaches, zoos, parks, waterfronts and city streets are about to provide a tableau of (hopefully) meaningful and engaging brand activity to provide some ‘surprise and delight’ moments to make your summer more fun and enjoyable.
As a practitioner of a new form of marketing I am faced with the question we all confront in this industry: can I convince clients that experiential marketing can be measured effectively and deliver meaningful ROI and value for spend?