It’s no walk in the park measuring an audience in today’s ever-fragmenting media climate. While radio was once a stylish, yet clunky looking box taking up a decent portion of the living area, surrounded by Mum, Dad and their rosy-cheeked 2.5 children, now, we can access radio almost anywhere, anytime, through a range of devices. We tune in to GfK’s Deb Hishon and TRB’s Peter Richardson about how radio audience measurement works, how it stacks up to other media measurement systems, its challenges and what sort of insights GfK’s survey results offer.

Businesses can now easily direct consumers from Instagram straight to its site with the launch of Instagram Shopping. The updates to the popular app now open more opportunities for retailers to connect with online followers.

Phantom Billstickers, Lewis Road Creamery & MBM have teamed up to deliver ‘goodness on a poster’ to launch Lewis Road Creamery’s new breakfast drink.

Diversity over discrimination is the message from Insurance company AIG’s latest campaign starring members of the All Blacks and Black Ferns. We ask Matthew Walker, senior vice president and regional chief marketing officer at AIG Japan, some questions about the campaign.

Back in 2008 Leon Kirkbeck and Michelle Walshe decided to turn the back bedroom of their Te Atatu Peninsula home into Augusto. There, they plotted to bring together talent from TV production and ad agencies to make production more effective and establish a different, more multi-faceted, client-centric culture, and it’s a move that’s paying off. 10 years later Augusto has a 41-strong local team, a New York office and a desire to keep shaking things up. We check in with Kirkbeck and Walshe to hear how business is going, how new technology is extending its offer and what’s in store overseas.

Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.

When Ecoware begun selling its compostable food packaging in 2011, it was a bit of an uphill slog. Words like ‘sustainability’ and ‘the circular economy’ were concepts that hadn’t quite made it into the mainstream vernacular yet, while companies were under no real pressure to change their practices to become more environmentally friendly – but times have changed in 2018. Co-founder James Calver talks the change in attitudes, as well as the changes that still need to happen.

Earlier this month Sky updated its Sky Go App, a move that connects customers with Sky Go on the go, with the addition of catch up TV, box sets and on-demand content on mobile and tablet. We talk to chief product and technology officer Julian Wheeler about how business is going, and what else Sky has to roll out in the next 12 months as it moves forward from a linear TV model and into an expansive network across multiple screens.

NZ Post is set to increase its prices so what does this mean for businesses reliant on its services to reach customers? We speak to magazine publishers about how the increase will affect their businesses and customers, as well as the Marketing Association and members of the banking industry to hear what it means for those sectors.

Energy Online has launched its winter campaign by introducing a new character – a bloke called Steve who delights in taunting his neighbourhood with his summertime vibes during winter.

Adshel New Zealand has announced the launch of Adshel Live Unbundled, a new offering that breaks up its digital packs in the hope of more buying and creative flexibility across the Adshel Live network. 

Clemenger Group New Zealand has announced that Craig Whitehead has resigned as chief creative officer at 99, effective at the end of June.

Interbrand has a new managing director in Andrew Barron and while he settles into his new role, we speak to him about the importance of taking the brand out of the marketing department.

Sky, Lightbox and TVNZ show us how it’s done.

Online clothing retailer Showpo boasts an impressive social media reach, using different platforms to promote its brand to its audience of over two million. The Register spoke to chief marketing officer of Showpo, Mark Baartse, about the best way to market on social media and if he thinks influencers have longevity in a world ruled by ‘likes’.

The circular economy is a hot concept these days, so what better way to embrace this concept than to make food packaging edible, too? Better Burger is serving up burgers this Sunday (aka Earth Day) in one-off packaging made from wafer paper and edible ink.