Ben Goodale sits in the JustOne open-plan office on Auckland’s College Hill and says: “Agencies will say they can do everything but that’s like saying you can drive a car – but the difference is, one driver is Mario Andretti and another is Mr Bean.”
VTNZ has appointed FCB New Zealand as its new creative agency, effective immediately. The win follows a three-way pitch initiated by VTNZ with a view of refreshing its current creative work.
To celebrate its 150th anniversary, Monteith’s has released ‘Brewed for Right Now’, a campaign by Colenso BBDO watching how its brews have ingrained themselves in Kiwis lives. We speak to DB marketing director Sean O’Donnell and Colenso executive creative director Dan Wright about how the campaign showcases the brand’s heritage while moving it into the future.
The first deadline has come and gone. But there is still time to get your entry in for the 2018 TVNZ-NZ Marketing Awards. We are offering an extended deadline for entries received through the portal until 5pm Friday 25 May 2018, with an additional late fee of $150 plus GST per entry.
It was April last year Martin Yeoman and Jamie Hitchcock announced their departure from Assignment Group to start their own agency The Enthusiasts. They’ve since gone on to pick up project work for Ti Ora tea from JDE (formerly Brew Group), 2degrees, 1Above and Al Brown’s Fresh Catch, and clients including 3 Wise Men and Goodman Fielder. Earlier this year, they sat down with NZ Marketing to reflect on the year that’s been and how their history in the industry is carving their future.
Creative director, copywriter and author Dave Trott will be delivering the keynote address at the forthcoming Public Relations Institute of New Zealand (PRINZ) conference. Ahead of his visit, Trott gives his thoughts on social media, the significance of awards, putting together the best team and creating a standout message.
Designer David Trubridge explores New Zealand’s complicated love/hate relationship with how we promote ourselves to the world.
Adestra looks at how email marketing can deliver measurable results beyond open rates.
Earlier this month, education platform Unfiltered dropped its paywall, giving free access to its interviews with entrepreneurs and business leaders. We speak to co-founder Jake Millar about the rationale behind a move that’s going in a different direction to other online platforms.
Karma Cola UK has celebrated the coincidence of the royal wedding and Redhead Day, releasing a new campaign that pays tribute to ginger royalist Prince Harry.
Industry happenings at NZ Post, Mitsubishi Motors, and Raydar.
Mitsubishi Motors head of marketing and corporate affairs Reece Congdon discusses what keeps him up at night as a part of a series in conjunction with Tech Futures Lab.
Clemenger BBDO Wellington announced today that Andrew Hawley will step down as managing partner effective 1 June.
Here at StopPress and NZ Marketing, it’s our job to find the most interesting things to cover, whether new campaigns, big shifts or thorny issues. But it’s not a one-way street. We’re always talking with our contacts to figure out what we should be writing about and what the industry is talking about. But we want to go a bit wider. So, in a regular survey run by TRA, we’re asking for your opinions on everything from the effectiveness of recent campaigns to the most under-rated marketing disciplines.
Do you think the idea of women driving is niche? Do you pose on the beach rather than lie on it? Angela Barnett takes a critical eye to advertising to see how it continues to focus on beauty rather than wit or intelligence.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
While agency folk basked in champaign and celebration at The Beacon Awards last Thursday night, advertising network VMO sat discretely in the corner of the room harvesting data.
2degrees is rolling out the next phase of its new brand campaign, this time centred on its business offering, as well as introducing three new ads to its suite of creative.
Foodstuffs group general manager of marketing Steve Bayliss is set to depart the company, StopPress understands.
Industry happenings at Colenso BBDO, ChristchurchNZ, Dentsu, The Warehouse Group, Harvey Cameron Group and TVNZ.
In light of Deadpool 2 currently on screen in cinemas, Hollywood star Ryan Reynolds has lent his world-famous character to Broadcasting Standards spot for TVNZ as part of its latest Deadpool 2 campaign in collaboration between 20th Century Fox, TVNZ and MediaCom.
Next month is Bowel Cancer Awareness Month and to get the message out there, this weekend a campaign showing that bowel cancer can affect young people is rolling out. It will hit our screens, radios, streets and papers thanks to the goodwill of agencies and media companies offering pro bono creative and media space.
In business, it’s almost a cliche: Everyone talks about the importance of building relationships. But for digital media services company KBR Digital, it’s not just lip service. It’s an obsession.
Mitsubishi and Assignment have made a bold campaign to sell 20 Triton Huntaways.
Fatigue. It’s been a problem for some time now in the world of marketing and communications and it’s something that we in the industry seem to be somewhat oblivious to.
McDonald’s is taking on one of the challenges of the today’ connected world, with a touching spot by DDB about a grandfather spending time with his grandchildren.
Gladeye has won big for its collaboration with Huff Post Highline to deliver FML; an interactive new age form of digital story-telling. The Kiwi digital agency has pipped finalists New York Times, National Geographic and ESPN to accept awards for Web Feature Design, Web Animation, and Innovative Practice at the 53rd Annual American Society of Publication Designers Awards gala in New York. It’s one of the many polarising stories Gladeye has collaborated on including America’s Most Admired Lawbreaker, Out Here, No One Can Hear You Scream and Four Quitters Walk Into a Bar, to name a few. We sit down with the brains of the business, founder and creative director Tarver Graham, to hear about how Gladeye is transforming news stories from across the globe.
The Ministry of Education is taking on bullying with ‘Oat the Goat’, a prevention initiative and interactive campaign by FBC.
Colenso BBDO has been appointed as the lead creative agency for mobile and broadband provider Skinny.
