Everyone loves a list (even if it’s about the worst lists) and, after more than 1000 nominations, a number of New Zealand companies have managed to impress our neighbours and earn places and special awards in the Australian Financial Review’s Most Innovative Companies
Following Kraft Heinz’s acquisition of Cerebos Gregg’s, the company has consolidated its creative and media agencies, in a move that sees Cerebos Gregg’s join Kraft Heinz under the roofs of The Business Marketing Group and Starcom.
ESports are about to have a new home in New Zealand with the launch of a pop-up eSports channel on Sky. We speak to Sky TV director of strategy, George MacFarlane, about the rise of eSports, an how the new channel is set to build greater knowledge about the sport.
TRA head of strategy Colleen Ryan takes a look New Zealand’s increasingly connected place in the world.
Little Giant, Linked by Isobar has appointed Aaron Turk as its new creative director.
At a time when digital technology consumes our lives, the attraction of live events is more popular than ever. This is a trend that hasn’t been lost on marketers, who increasingly look to link their brands to something that is happening outside our computer screens.
MBM has added a trio of accounts to its shelf in the last couple of months including Xero, FlexiGroup New Zealand and Brother.
It’s a common complaint that too much of the news is too grim and some people are – quite literally – turning off. Is there a better way to report news we can use? Stuff reporter Nicola Brennan-Tupara’s been to Europe to find out if ‘CoJo’ is the way forward.
Church Road Winery travels the country in a new series on TVNZ OnDemand – the first work by Raydar and 99 for Pernod Ricard since winning the account from Ogilvy late last year.
In the wake of the Advertising Standards Authority (ASA) launching a new Advertising Standards Code and its AdHelp service, we sit down with chief executive Hilary Souter to talk about understanding the codes, the importance of choosing the right medium and her advice for advertisers and agencies.
Ever wanted to open a cat cafe, but would rather not deal with kitty litter and furballs? Never fear: Dunedin-based games studio Runaway lets you experience such a life vicariously with their newest free mobile game – which just so happens to be bringing worldwide attention to Aotearoa’s burgeoning games industry. PLUS: Mount Maunganui-based Flightless’ new cross-platform game, Element.
Kiwibank has appointed Simon Hofmann as the head of brand and marketing communications.
KiwiRail has appointed DDB as creative agency following a pitch involving five agencies, moving the account from incumbent Clemenger BBDO.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Content marketing is the tool with which modern brands are made. It brings the brand promise to life through authentic storytelling designed to align your business with your customers’ view of the world.
The rise of the internet has changed the way we advertise and seek houses. Or has it? Property Press is still hitting the streets weekly, with more editions than ever before. We take a look at the history of the catalogue with general manager Jason Hussey to see how it’s managed to stay afloat in the twilight years of print.
Industry happenings at Track New Zealand, iProspect, Facebook, Diversity Works New Zealand, Public Media Alliance (PMA), Sweetshop, Curious Film and Rabbit.
TV might be on the way down according to NZ On Air’s Where Are The Audiences Report 2018, but, it’s yet to be eclipsed by any other platforms. Meanwhile, newspapers have felt the force of digital with online video viewers overtaking newspaper readers.
The future is here, or is it? Vodafone’s new campaign by FCB takes a look at how far we’ve come and how far we have to go.
For those who keep a close eye on their KiwiSavings, it was grim start to the year with most KiwiSaver funds dipping troublingly into the red. Things have bounced back in recent months however and with a few new, innovative players entering the market, big players talking themselves up and new rules around providers having to disclose the actual amount paid on fees rather than just a percentage, the KiwiSaver market is suddenly looking a lot healthier and far more competitive. Juno and Pie Funds are the latest to try and shake things up with a new flat-fee option.
Next week BNZ will be closing its doors for a day in the ninth year of its ‘Closed for Good’ campaign, which according to the ad by Colenso BBDO, sees the bank’s staff share their financial know-how with New Zealanders.
EECA has appointed Clemenger BBDO Wellington to take on the role of marketing and communications strategic partner.
It’s been 26 years since Shortland Street started on New Zealand screens, and now it’s getting an injection of song and dance. Shortland Street – The Musical starts in Auckland this November, before touring the country in 2019. We talk to writer Guy Langford and director Simon Bennett about what that soap will look like on the stage.
Out-of-home revenue grew by one percent to $55,098,516 (gross media revenue) in the first six months of 2018 according to the latest report from the Outdoor Media Association of New Zealand (OMANZ).
Careful where you walk, Resene appears to have spilt some paint in an out-of-home campaign via ICG and Adshel.
Heart of the City has painted Auckland’s central city streets with posters this week and is taking over screens with a series of videos in a new campaign by Colenso BBDO and OMD.
My Food Bag has launched a brand new marketing campaign with Saatchi & Saatchi, and this time Nadia Lim isn’t at the helm, but a brussels sprout.
Jeremy Hunt, a director at Brand Spanking, shares his takeaways from the Experiential Marketing Summit in San Francisco.
