Aamplify Partners managing partner Samuel Williams explains how the marketing services firm has been saved by a management buy-out.

FCB is back at it with the self-promotion, this time championing its tagline ‘The Change Agency’ by suggesting Auckland Airport visitors change their undies, image and advertising.

With 37 years of business behind it, PlaceMakers has refreshed its brand positioning through agency Chemistry.

What do Janis Joplin, Jimi Hendrix, Amy Winehouse and Kurt Cobain have in common? They are tragically all part of a macabre union: The 27 Club. Now, Lifeline and DDB have flipped the infamous club on its head with the launch of The 72 Club.

Production company Plus6Four has teamed up with Flying Fish to create Alibi, a crime drama series running on TVNZ Ondemand with supporting social media content. StopPress sits down with Hannah Marshall and David de Lautour, two of the trio that makes up Plus6Four, to hear how the series is capitalising on the popularity of online platforms, keeping viewers on their toes and is written for its Kiwi audience.

A round of applause for Spark, LifeDirect and Loyalty New Zealand.

Stuff is challenging stereotypes in a new campaign that puts the spotlight on South Auckland’s Ōtara, by showing its diversity, examining its potential and giving a voice to its residents.

The next chapter of Sparks’ ‘Little Can Be Huge’ campaign has been released, and it shows kids using the power of voice technology to find out if what they’ve been told is true.

PHD has announced that chief executive Louise Bond will transition into the role of chairperson for PHD New Zealand in November. The agency will work through the process of selecting a new chief executive over the coming months with Bond’s guidance.

Insurance comparison website LifeDirect by Trade Me has used the untimely death of its cartoon mascot – Simon the sloth – to raise awareness of the importance of insurance cover.

The Signoffs from 99 have taken the title of Battle of the Ad Band 2018 champions in front of a sell-out crowd at Galatos.

Once upon a time, the Big Bad Wolf huffed and puffed and easily turned three little pigs into Hell Pizza’s latest limited edition offering.

Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.

Loyalty New Zealand has launched a new instant rewards promotion under the Fly Buys brand to accompany the points offering that forms the core of the Fly Buys programme. To promote it, DDB’s created a flashy campaign.

This month there is no Colmar Brunton ad impact award winner, and the reason is because none of the July TVC’s scored well against the company’s key metrics of branding, engagement, enjoyment, talkability, persuasion and differentiation. See what the company has found are the five key principles to create ads that will make a lasting impression.

Opposition broadcasting spokesperson Melissa Lee once made publicly-funded TV programmes for a niche audience on TVNZ. Now she has a bill before Parliament to force the funding agencies to reveal more about the audiences the programmes attract.

Aamplify Partners managing partner Samuel Williams says reports the agency has shut its Auckland offices’ doors are exaggerated.

Creative agency EightyOne has won the account for online electricity retailer Powershop Electricity.

A round of applause for Sunergise, Oceania Healthcare and Seed Force.

For 33 years, Cindy Gallop has worked as a brand and business innovator alongside her MakeLoveNotPorn startup and IfWeRanTheWorld platform. Following her talk at the Adobe Symposium – a showcase of strategies for bringing together creativity and data to transform and deliver incredible experiences – we sat down with her to get her take on the technology in the hands of marketers, the industry’s diversity issue, the opportunity to take control off the tech giants and how we should be inventing the future.

Taking a look back at the state of social media in the month ending 18 August, it was product- and giveaway-themed posts that nabbed the standout top three Facebook posts on the Zavy + StopPress Social Scoreboard. Whittaker’s Auckland Airport launch weighed in heavily at 14,000 likes and over 900 shares on Facebook, meanwhile, Harvey Norman’s Dyson vacuum giveaway gained 13,000 comments and McDonald’s came in at third place with 6,200 likes for its $5 combo deal.