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The compendium: October 30
It’s that spooky time of year once again, so, naturally, we dissected Halloween-themed international ads in the lead up to the 31st. https://www.youtube.com/watch?v=cr6wRwdJBHk The scariest thing…
Partner articles
Smart Displays: Connecting Communities
Smart Displays is New Zealand’s first residential-based digital screen media company. Using strategically-placed 43” HD digital screens the OOH player is helping communities, businesses, and brands connect across its dynamic Auckland network.
Partner articles
TV and advertising: A match made in heaven
A quick-fire download with ThinkTV Head of Communications, Amanda Wisniewski, on the advantages and effectiveness of TV advertising, as well as the latest viewing trends of…
News
Effies 2020: DDB comes out on top
Despite an undeniably tough year, the Commercial Communications Council decided it was paramount to celebrate New Zealand’s most effective marketing campaigns through The 2020 Live Virtual…
News
Phantom partners with LANDMARKS ID
With 9,000 poster frames throughout the country, Phantom Billstickers’ street posters can be spotted in the vicinity of just about any advertiser location. With so much…
News
True lands Postie pitch
Following a recent competitive pitch, Auckland indie True has picked up iconic Kiwi retailer Postie. Founded in Reefton in 1909 as a drapery and boot shop,…
News
Special Group reboots Semi Permanent
One day, 10 hours, 27 speakers and performers. Semi Permanent Aotearoa is the country’s longest-running creative conference. And this year, for the first time, it’s completely…
News
OneRoof audience growth goes through the roof
In real estate’s hottest month of 2020, OneRoof surged ahead of its rivals and is on the fast-track to becoming New Zealand’s leading real estate portal.…
News
Stuff Travel has launched, reviving domestic tourism
Driving much-needed business to the domestic tourism sector, Stuff has recently launched a refreshed Stuff Travel platform that will help Kiwis discover their country’s best offerings.…
Opinion
Are retailers in for a surprisingly good Christmas?
By Nick Vile, General Manager, oOh!media New Zealand It’s fair to say we’re all looking forward to the end of a difficult 2020, but new data…
News
L’Oréal teams up with Federation
Creative agency Federation has been appointed by L’Oréal New Zealand for its Consumer Products Division, the umbrella group for the L’Oréal Paris, Garnier and Maybelline brands.…
News
Safety just got furry thanks to WorkSafe
WorkSafe and FCB New Zealand’s wild new campaign – challenging Kiwis to take a fresh look at workplace safety – is now live. The launch TVC…
News
‘Haven’ now on sale
The first issue of Haven, the country’s newest home and living magazine, is now selling on stands across New Zealand. A magazine for every Kiwi homeowner,…
News
Pepsi Max and Sapien analyse Gen Z appetites
To discern what Generation Z want, Frucor Suntory have engaged Sapien to research beverage desires of Kiwis aged 18-24 for the Pepsi Max brand. The exploratory…
Movings & Shakings
The Hits host hangs up the headphones
After over a decade co-hosting Dunedin’s top-rating breakfast show ‘The Hits Callum and P Breakfast’, Callum Procter has announced he’s leaving radio. Sharing the news on-air…
News
RUN on the move
Indie creative agency RUN have made the move to their new premises on Cross Street, Auckland, in the eclectically wonderful Karangahape Road area. Their swanky new…
News
Capsule and Stuff get festive
The content partnership between Capsule and Stuff has been live since August, and now the two brands have collaborated on an upcoming Christmas-themed magazine. The ‘Guide…
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Ads of the week: October 23
From casual DIYers to perfect avocados and raising breast cancer awareness, this week has been a goodie. https://www.youtube.com/watch?v=8njowMBeF14 Who is it for: Enigma for Kennards Hire…
News
Scroll Media signs Student Job Search
Digital advertising network, Scroll Media, has signed an exclusive representation agreement with Student Job Search to offer strategic advertising partnerships. With a near 40-year history, not-for-profit…
News
Kiwibank and 99 create signage with 11,000 plastic bottles
In partnership with 99 and Neo Signs, Kiwibank has unveiled New Zealand’s first commercial signage using over 11,000 recycled single-use plastic bottles. The innovative installation coincided…
Movings & Shakings
2degrees appoints new Chief of Strategy
Zac Summers will be joining 2degrees as Chief of Strategy, tasked with driving the ongoing exponential growth for the challenger brand in its second decade. CEO…
News
Battle of the Brains: Year 3 results are in with major moves happening
Well, can’t things change in a year in BrandPro world! Marketing Association’s friends from Tauranga, TrustPower, are the major movers, increasing their share price index by…
News
2020 Election Night coverage round-up
Kiwis across the nation tuned in to their screen of choice on Saturday night to watch the election unfold – here’s how the coverage played out…
News
Made with Care campaign promotes NZ food and beverage to global consumers
A global campaign has been launched this week to grow awareness, preference and demand for New Zealand food and beverage products in the key export markets…
Movings & Shakings
Federation reunites star account team
Federation has confirmed two new appointments, reuniting the account service sharpshooter team of Group Business Director, Liz Adams, and Account Director, Ollie Crawford. Adams returns to…
News
Conscious and commercial: Good Magazine wins best Sales/Marketing Solution at Magazine Media Awards
The Good Magazine Team: Editor Carolyn Enting, Commercial Manager Justine Jamieson, Digital Editor Hemma Vara. As a publication focused on wellbeing and conscious living, it’s no…
News
Out of Home in recovery following COVID
Following a tough second quarter, the Out of Home Media Association of Aotearoa (OOHMAA) have reported some positive news – their Q3 2020 revenue is posted…
News
Enigma launches major campaign for Kennards Hire
A new campaign from Kennards Hire, delivered by full-service agency Enigma, has launched across New Zealand and demonstrates the brand’s commitment to exceptional service – no…
Movings & Shakings
TRACK nabs insight and analytics heavyweight
DDB Group agency, TRACK Aotearoa has announced the appointment of Matt Jarman to the newly created role of Head of Analytics and Insight. Matt joins TRACK…
News
Breast Cancer Cure launches ‘For the Want’ campaign
Hello and Breast Cancer Cure have launched a campaign to drive donations across breast cancer awareness month. Based on the 13th century proverb ‘For the Want…