The content partnership between Capsule and Stuff has been live since August, and now the two brands have collaborated on an upcoming Christmas-themed magazine.
The ‘Guide to Christmas Joy’ is a 32-page glossy magazine featuring food, meaningful stories, crafts, gratitude and gifts, produced by Stuff and Capsule.
It will be distributed in the Sunday Star-Times on November 29 and in the Waikato Times, The Dominion Post and The Press on November 27.
The collaboration enables Capsule’s ex-Bauer editors to get back to their physical magazine roots, alongside the Stuff life & style team.
Alongside the editorial content, advertising packages will work seamlessly across Stuff and Capsule, offering advertisers strong exposure to life and style audiences.
Capsule editorial director, Kelly Bertrand, says: “It’s going to be such a pleasure curating the content for this special festive magazine.
“2020 has been a tough one for so many people and we feel like everyone is ready for some Christmas inspiration and sparkle.”
Karen Towns, Stuff’s head of commercial content, adds: “The magazine will reach 168,000 readers in print, as well as digital audiences on the Christmas hubs of Stuff and Capsule.
“We’re really excited about the possibilities the collaboration with Capsule presents, now and into the future.”