Stuff Travel has launched, reviving domestic tourism

Driving much-needed business to the domestic tourism sector, Stuff has recently launched a refreshed Stuff Travel platform that will help Kiwis discover their country’s best offerings.

Providing a window into the best of NZ tourism, the new platform will have travel writers uncover hidden gems alongside much-loved hotspots. Beautifully curated travel inspiration is now enhanced with the option to plan and book in one place.

Hosted on Stuff’s website, eager travel readers can find guides, expert picks, in-article travel recommendations, mix-and-match flights, search and booking functions for accommodation and activities, and Stuff-exclusive package deals.

Stuff head of travel, David Blackwell, says the expanded offering aims to encourage Kiwis to explore their own backyard and, most importantly, revive domestic tourism.

“Stuff is a credible, trusted voice with the audience and scale to combine our excellent travel editorial with a new revenue stream that will help fund our journalism. We’ve been fortunate to call on fantastic partnerships with key travel and tourism stakeholders to deliver the new Stuff Travel offering.

“Our valued advertisers will continue to benefit from having their brand in front of our highly-qualified, travel-intending audience. We look forward to bringing great new deals to our readers and further supporting the domestic travel industry.”

Stuff’s travel content reaches more than 1.9 million New Zealanders per week across its website, as well as travel sections in Stuff’s Monday metropolitan newspapers, Sunday Star Times and Sunday News.

Research indicates that Stuff’s digital and print channel readers are 16 percent more likely than the general population to have been on a holiday in New Zealand in the last 12 months for at least one night.

Stuff travel editor, Trupti Biradar, says the team of experienced travel writers and contributors underpin Stuff’s editiorial content online and in print.

“Earlier this year as the borders were closing we saw an opportunity to showcase the unique travel experiences Kiwis can have right here at home. We moved quickly to encourage Kiwis to explore their backyard and the feedback we’ve had has been heart-warming. It’s saved jobs and is helping to revive the domestic tourism industry. 

“First and foremost we remain a trusted platform for storytelling, uncovering new hidden gems that will surprise and delight even the most well-travelled Kiwi. We will continue to be guided by our audience, delivering world-class content on the things that matter to them.”

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