News
Contagion, Universal Homes launch new brand campaign
Having won Universal Homes in a competitive pitch earlier this year, Contagion’s launched a campaign celebrating the brand’s commitment to homeowners.
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News
Federation wins Massey University account
Independent agency Federation has won lead creative agency for Massey University after a four-way pitch for brand, integrated campaigns and media.
News
George FM, Magic Talk carry out massive effort for MediaWorks’ charity partners
MediaWorks’ George FM is celebrating after raising $80k for one of the MediaWorks Foundation’s National Charity Partners, the Child Cancer Foundation.
News
DB appoints Motion Sickness as exclusive social agency
Following a competitive pitch, DB Breweries has appointed disruptive creative agency Motion Sickness to manage all creative for its social channels.
News
RUN showcases the spirit of Rotorua
RUN’s new campaign for Rotorua Economic Development has launched across digital, bus backs, billboards, street posters, social and press.
News
Countdown says ‘Every Day’s a Fresh Day’ via M&C Saatchi NZ
Countdown has launched their brand new campaign ‘Every Day’s a Fresh Day’, celebrating the freshness of local produce.
News
PAK’canSAVE campaign aims to feed New Zealand’s needy
PAK’nSAVE’s inaugural PAK’canSAVE campaign, on now until 11 July, asks customers to give a can and help feed a hungry fam.
News
JCDecaux taps into Newmarket’s retail market
Out-of-Home media company JCDecaux is preparing to launch two new Digital Large Format sites at Westfield Newmarket.
News
Republik given full control of Regal Salmon US media activity
New Zealand King Salmon has extended its appointment to Republik to lead and manage its social media and other holistic media activity in the US.
News
FINCH celebrates diversity in Google’s ‘Finding Pride’ series
A.J Greenwood captures the lives of six people who all represented different parts of the LGBTQIA+ community throughout the region.
News
GlobalHQ launches Pulse
The $46b farming sector now has a daily subscription newsletter giving everyone in New Zealand easy access to the latest news.
StopPress exclusives
Unlocking the Power of Audio
We catch up with TRB’s Peter Richardson to get his impressions of the ‘Power of Audio’ conference, and what the changing market means for advertisers.
News
Ad market reports record growth in May
New Zealand’s media agency market has returned to its levels of pre-Covid ad spend in May following a record 67.4 percent increase in YoY ad spend.
Movings & Shakings
VMLY&R announces six new staff appointments
VMLY&R has bolstered its Auckland team with six new appointments across creative, client service, social and digital.
Campaigns
ANZ and TBWA\NZ rally Kiwi fans ahead of Olympic Games
The launch spot by TBWA features a number of recognisable Olympic and Paralympic athletes and will evolve over the course of the Games.
News
Digital advertising revenue grows 29% in Q1
IAB New Zealand has released its latest 2021 Digital Advertising Revenue Report providing a snapshot of Q1 2021 along with notable trends.
StopPress exclusives
Perspectives 2024: Episode One – The Marketer’s View
ThinkTV has commissioned a new video series, Perspectives 2024, which takes a deep dive into the world of TV and video now and in the next 3-4 years.
Movings & Shakings
Stanley St announces new CEO and senior hires
Siobhan (Partington) Burke has been appointed as CEO of Stanley St.
StopPress exclusives
Reliable radio continues to come of age
AUT researchers share their thoughts on the current strategies commercial radio and its advertisers are employing to reach more listeners.
Partner articles
The trust-building power of your brand being… everywhere
Whatever the criteria that Kiwis are using when they pick their favourite ads on TV, it can’t be a bad thing to make it into the top 10.
Movings & Shakings
FCB appoints Belgium-based Sébastien Desclée as CEO
Sébastien Desclée has been appointed CEO of FCB NZ. This follows the departure of Paul Shale in May and a resulting global search to replace him.
News
MediaWorks, Dairy Women’s Network form partnership
The Dairy Women’s Network and MediaWorks have formed a new partnership to reach out to dairy women across the country.
StopPress exclusives
PHD and dentsu eye Lotto win, ASB’s Aussie influence and who’s in the running for FCB’s top job?
More details emerge on the agencies involved in the ASB pitch, Toby Sellers shares details on the FCB CEO search, and more Adland goss from me, Shady.
StopPress exclusives
Radio’s reach: changing the way we listen
StopPress sits down with audio experts from NZME and MediaWorks to discuss current radio trends and where the opportunities are for New Zealand brands.
Partner articles
Why wait for perfect?
TRACK’s Leighton Gosnell and Sergei Stepanenko reveal how by taking ownership of good-enough data McDonald’s was able to realise their vision.
News
Motion Sickness announces Energy Online win, new appointments
Several new account wins, including most recently Energy Online, has propelled Auckland-based indie agency Motion Sickness on a growth trajectory.
News
Southern Studios launches new brand film for Sotheby’s
Up-and-coming production company Southern Studios have released their best work to date – a brand film for New Zealand Sotheby’s International Realty.
StopPress exclusives
Radio Week: relevant cleverness in advertising creativity
While The Radio Bureau deals in air time, they recognise it’s a combination of both media & creative that drives effective campaigns for advertisers.
Movings & Shakings
Scott Coldham joins LUMO board
Lumo Digital Outdoor has announced ex-Colenso BBDO Managing Director Scott Coldham as the newest independent director to its board.
Partner articles
Are we human or are we data?
Full-service brand agency Woods reckons relationships have a lot to teach us about brand strategy.