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PAK’canSAVE campaign aims to feed New Zealand’s needy

A can-do attitude goes a long way, but a can of spaghetti for a struggling family can go much further.

PAK’nSAVE’s inaugural PAK’canSAVE campaign, on now until 11 July, asks customers to give a can and help feed a hungry fam.

Every PAK’nSAVE store has partnered with their local City Mission, foodbank or food rescue organisation to feed hungry families in their community. All product donations will benefit these groups and on top of our customers’ generous donations, PAK’nSAVE will collectively donate $100,000 to PAK’canSAVE beneficiaries.

“PAK’canSAVE is the brand’s first CSR-driven campaign and brings to life our commitment to be #HereforNZ in the communities where our stores are privileged to operate and call home,” says Jamie Hodgetts, Head of Marketing & CX, PAK’nSAVE. 

“The campaign builds on every store’s ongoing relationship they already have with local foodbanks and food rescue orgs. Food insecurity is too prevalent in our communities, but we believe New Zealander should have access to healthy and affordable food.

“By asking customers to lend a hand and donate a can, we can collectively stock the pantries of organisations who work tirelessly to feed New Zealanders, and by PAK’nSAVE making a financial contribution to these organisations, we can give them the critical support they need to scale their services and support the people who need our help the most.”

Winter and Christmas sees charities across New Zealand experience greater demand from their communities, with Kiwis most likely to give up food when children become sick and or heating bills increase. Food parcels distributed by local foodbanks and food rescue organisations ease the pressure of not knowing where a family’s next meal is going to come from, giving them the ingredients to make a healthy and nutritious meal.

“Extra pressure goes on the household budget in winter,” says Murray Edridge, City Missioner of The Wellington City Mission.

“Power bills go up and visits to the doctors become more frequent. For families in our community that are already on the edge, it’s those things that can push them over. The pressure and stress to pay the bills is immense and often there is simply not enough money left over to buy food. We are really grateful for the PAK’canSAVE initiative and the generosity of every person who can give a can!”

The PAK’canSAVE campaign has enlisted the brand’s most trusted ambassador, Stickman, to sing a rallying cry and encourage people to get involved. Stickman’s ‘Can Can’ song is an infectious melody and a legitimate call to action, calling on New Zealanders to give a can.

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