Having won Universal Homes in a competitive pitch earlier this year, Contagion has launched a new campaign celebrating the brand’s commitment to Kiwi homeowners.
Dean Taylor, Founder and CEO of Contagion, says: “We are super proud of Universal Homes. They have been helping New Zealanders into affordable homes for over three generations which is a wonderful pedigree. The work comes straight from the insight that the road to home ownership is paved with many stresses, and New Zealanders want assurance from somebody who has their best interests at heart.
“Universal Homes is that company, building quality homes and communities where Kiwis can thrive today, tomorrow, and beyond.”
Universal Homes’ Head of Marketing, Philippa Morris, says: “Listening to our market and the insights on their needs for buying a home, has enabled us to really showcase what matters when purchasing a new home, and how for everyone who wants a home that’s truly their own, Universal Homes can help.
“The team at Contagion really took the time to understand our consumer and how we can translate that into messaging both in video and static digital assets.”
The campaign is a success story in agility and transnational collaboration within a global pandemic environment. Production company Truman Films worked alongside Contagion remotely from Australia to deliver multiple executions.
The multi-channel media approach to surrounding new home buyers and investors, that includes a partnership with Stuff’s Homed, was developed by Contagion Media.
Head of Client Service – Media, Vanessa Williams says: “The path to purchase a home can take months, even years and can be an expensive, repetitive cycle. Our campaign focuses on offering buyers an easy alternative and delivering warm leads to Universal Homes’ show homes.”
CREDITS:
Creative Contagion
Media Contagion Media
Production Truman Films
