The new issue of NZ Marketing has been in market for a few weeks now and is packed with practical, real-world advice and expert opinion on Strategy.
Throughout the issue you will read insights from marketers, brand guardians, creative, strategic, and business leaders about how they are best navigating Strategy. Some share how they are using business science, data, and analytics methods to improve their brand strategy, while others share details on how creative insight is driving strategic implementation.
Big-brand marketers, Wendy Raynar of Coca-Cola Europacific Partners; Jeremy O’Brien of Air New Zealand; Andrew Davis of Lexus & TGRNZ; Luke Meurant of Jaguar Land Rover; Kim Walbridge of Les Mills International, and others all share exclusive insight into how they are achieving their brands’ strategic objectives. At the same time leading creative minds Mike Hutcheson, globally renowned strategy guy Rob Campbell as well as Ben Goodale, Scott Graham and others talk to the art of creative strategy.
These insights and opinions are all curated with the aim of assisting marketers and their agency partners get on the same page so to deliver on strategic objectives. It’s an informative, engaging read.
If you haven’t got your copy yet, be sure to subscribe today from only $36.
Or you can read the issue once-off, here.