Following a competitive pitch, DB Breweries has appointed disruptive creative agency Motion Sickness to manage all creative for its social channels.
This is across its suite of popular international and domestic brands including Heineken, Tiger, Export, Monteith’s, Club Setter, Pure Pirana, Tuatara, Odd Company and Tui.
Briefed with bringing DB brands’ vision to life, the boutique Auckland-based agency will focus on delivering impactful and engaging brand communications within social channels.
Motion Sickness Founder and Creative Director, Sam Stuchbury says: “We’re over the moon to be working with DB’s suite of brands, and the talented teams behind them. As some of New Zealand’s most well-known brands, the vision and potential in the digital arena is incredible. We’re ready to work closely with the DB crew and are poised to challenge the category with fresh thinking.
“DB has invited us in for a fresh perspective and some creative disruption within the social media and digital space. We’re going to throw everything at it.”
Marketing Director at DB Breweries, Jo Mitchell says: “We were impressed by the thinking pulled together for the pitch and love some of the recent work we have seen coming out of the agency that has been cleverly designed to truly engage with target audiences.
“We look forward to working more closely with Motion Sickness to lift creativity and take our communications to the next level. Watch this space.”