Browsing: News

News
Peter Myles out – “bureacracy” wins
By

Peter Myles, director of Omnicom Media Group, is to step down this week.

A leading figure in New Zealand media buying, Myles is a “victim of bureaucracy” according to former media boss Martin Gillman.

In 2007 Myles was appointed executive director of OMG (at times styled as Opera) a jointly …

News
Competition winners: Rodney and BOTAB
By

The winner of the Battle of the Bands caption contest is … B!

Mexican-wrestler-wielding-guitar fancy dress penis suit wins judges hearts.

And Suzanne McNamara made us giggle the most with her entry to accompany Rodney Hide’s pic in Headline op missed.

Sharples only comes up to here on me.

You …

News
More racing and football on telly
By

The Media Counsel asks this week: Why do we need a second racing channel, TAB TV? What two channels now screen free-to-air football from the Oceania Football Confederation? Who were the top-selling artists in downloads and ringtones in the Telecom Mobile Music Awards?Big clue

Read it all here. MediaMonitor …

News
TBWA namecheck in NY
By

Advertising Week in New York last week was the 6th annual gathering of creatives Stateside. The five days were filled with discussions and showcases on what’s making waves across all the advertising mediums. It even had a Battle of the Ad Bands concert. One notable presentation was by Jessica …

News
VW does Escher
By

Released last month, these VW 4Motion print ads by DDB NZ get a woop from us. Eye-catching, clever and an homage to the exceptional MC Escher.

News
Bulldozer wants hungry MD
By

Are you a “hungry world-class MD”? Love junk food? You might want to wing it to Sydney to apply for the top position at Bulldozer Inc.

The agency has just won the Kettle Chip account after a four-way pitch. The client was handled by DDB for the past five years …

News
Flurry of dust storm ads cloud market
By

Nothing like a meteorological phenomenon to pep up your copywriting talents. Stuck in their offices, surrounded by flying red dirt, some agency creatives quickly came up with these print and online ads to make their brands most topical in the face of impending suffocation.

News
Conversant unleashed
By

A cuddly retro orange C is the logo behind internet phone company, Conversant. Brewing for a couple of years now, the company’s mission is “to help medium and small business escape the tyranny of the big telecom providers”.

The new website launches Conversant into the sandpit with the big …

News
Microsoft to pay US$290m to i4i?
By

Last week, a US federal appeals court heard the case of i4i vs. Microsoft following the August 11 Texas court ruling that ordered Microsoft to pay US$290m to i4i for infringement of i4i’s patent of an XML tag editor.

A simple version of the backstory can be read …

News
Fear and loving in Facebook
By

In The Media Counsel’s consumer report, results from a US social media study show that 86 per cent of retailers have created a Facebook fan page for their product. But their biggest fear is that “people can trash my products in front of large audiences”.

Consumer Counsel Social Media …

News
Vegemite’s cheesy name
By

With nearly 50,000 names submitted, including the inventive Wow Chow, Ruddymite and 2ritemite, Kraft Australia has named its new Vegemite spread, wait for it … iSnack2.0. WTF? The winning name came from 27-year-old Dean Robbins, a web designer (no kidding).

Responding to a demand for a spread that did …

News
Aussies won’t pay for online news
By

Despite Rupert Murdoch’s News Corp making serious noises about charging for its online news, a recent Pure poll of 18,000 Australians are not impressed; 78 per cent don’t want a bar of it.

Only 5 per cent said they would pay for “high-quality articles” and only 7 …

News
Wynyard blasts critics, swears success
By

Glenda Wynyard

Glenda Wynyard has come out firing, with all guns swinging and six cylinders blazing in response to the loss of PMAA accreditation for her media agency, The Media Counsel.

Mashed metaphors can’t quite capture the gutsy response from the flamboyant media buyer.

“I’m a fucking street-fighting …

News
Advertisers smell a rate behind TVNZ cut
By

Advertisers and agencies smell a cost increase behind TVNZ’s bold move to cut agency commissions to 10 per cent by 2011.

TVNZ yesterday announced the results of a review into agency remuneration. The proposal to halve media commissions to 10 per cent, in January 2011, was met with swift …

News
Walden: TVNZ move gifts Aussies upper hand
By

Andy Blood (L) and David Walden

TVNZ’s proposed cut to agency commissions will shift power and creative leadership to Australia, warns CAANZ president David Walden.

“We have for a long time punched above our weight in attracting top talent like Andy Blood, Nick Worthington, Toby Talbot and others. That …

News
Ads@6: 18-24 Sep
By

A week of the most expensive ads on NZ telly for your viewing pleasure. New campaigns by Fresh’n Fruity, Sovereign and a very curious cat collection launched this week.

TV3, 24 September 2009

Arnott’s Vita-Weet crackers Harvey Norman, 10, 10, 10 deal G-Force movie Bunnings Pearl …

News
Facebook leads the social media revolution
By

Further to our story of Nielsen shacking up with Facebook to create a 300+ million market research base, our mate David MacGregor alerted us to this vid from Socialnomics, which claims if Facebook was a country it would be the fourth largest in the world. Test your memory retention in …

News
Oldies, foodies & girlies clicking the most
By

No real surprises that the most visited lifestyle websites for unique browsers last week were Stuff, Yahoo and NZ Herald, according to Nielsen analysis. Stuff.co.nz is the clear winner, and looks the nicest too in a category that suffers from a lot of cluttered design. Voxy also makes …

News
Throng TV launches first online episode
By

Congrats to Throng TV for launching its first online episode on its website this week. It’s NZ’s first digital portal dedicated to all things TV. Some teething problems with sound but it’s early days and there’s no holding back this gung-ho gang of media wannabes.

Producer …

News
Saatchi wins trans-Tasman MSN award
By

In a win that surprised their own team, Saatchi & Saatchi DGS takes out round one of MSN’s trans-Tasman Butterfly Award for creative online advertising. The winning banner for Westpac delivered on the criteria of powerful brand building, clever integration within a larger mix and creative cut-through.

The Saatchi team …

News
Nielsen gets poked by Facebook
By

It’s a weighty brand match made in marketing heaven – Nielsen and Facebook are joining forces in a “multi-year strategic alliance to help marketers better use the Internet to develop and market new products”.

Facebook has the ability to reach a ginomous global consumer network and Nielsen has the market …

News
Direct and transparent mail marketing
By

Are you a marketer that can’t be bothered with the un-fun fiddly bits of a large-scale direct mail campaign? New Zealand Post Targeted Communications to the rescue with the launch of DM One.

DM One is an all-in-one solution for print, data, mailhouse and lodgement services that lets advertisers …

News
Effies for cardboard signs?
By

Those señors of shrewd comment, Steven Levitt and Stephen Dubner of Freakonomics, have compiled a selection of cardboard signs from Flickr and ponder the secret to a sign’s success. See below for appeals to a sense of family responsibility, sobriety, revenge, romance and more.

Pic by mistermuckle

Pic by …

News
2 degrees
By

Who by: TBWA. Production co.: Film Construction. Director: Steve Saussey.Who for: 2 degrees launchWhy we like it: Rhys Darby is like the nerdy version of our cool publisher Vincent Heeringa

News
100% Pure BS?
By

TVNZ’s Media 7, with Russell Brown, hosted a vigorous discussion about the genius or otherwise of 100% Pure New Zealand.

On the panel were: George Hickton, chief executive of Tourism New Zealand (100% really good, he said), Good magazine’s Dave Hansford (100% total bulldust, he basically said …

News
Libraries: accessory to grand theft
By

On bludger patrol

Doyen of the leftie literrati, Brian Edwards, has launched a surprising attack on that near-sacred liberal institution, the public library. In his blog yesterday, he writes:What pisses me off as an author is that for every person who buys your book, dozens of other bludgers get …

News
Fairfax faction wins boss’ fulsome scalp
By

Big hair, bigger scalp

The bitterly divided Fairfax board has generated another casualty: the chairman.

Ron Walker was expected to stand for reelection at the forthcoming AGM. But in response to internal disputes which culminated in stinging public criticism from the John B Fairfax faction, Walker yesterday told the Sydney …

1 409 410 411 412 413 415