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News
New fish in The Pond
By

Simon PoundHadleigh Averill

How is creative consultant agency The Pond gonna surf the social media wave? By launching a specialised social networking creative team for companies wishing to get profile in those hard-to-reach digital places.

Enter Simon Pound and Hadleigh Averill. Pound is a writer, director and self-confessed troublemaker …

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New eyes for Insight
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Insight Creative design consultancy has a new creative director, Brogen Averill. A flick through Averill’s website, thingwebsite.com, shows a classy array of eye candy.

While working in Europe and the UK, his clients included Citroen, Panasonic,  Heinekin and the European Football Cup. Upon his return to NZ in …

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Embarrassment corner
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It’s the sound all magazine publishers dread: the smug tap of ACP’s Paul Dykzeul’s keyboard as he relishes the moment to rub your nose in the sand. Ouch!

Says Dykzeul: “ACP Magazines are proud to have provided the latest cover for NZ Life and Leisure, produced by …

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Battle lines forming over TVNZ
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Indie agencies face a “major threat” and some inside large agencies claim it’s the “biggest issue to face advertising agencies for a long, long time”.

Battle lines are forming in what could be an industry-defining move by TVNZ to review its pricing and commission structures.

Major accredited agencies have …

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Finalists announced in marketing awards
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New Zealand’s big brands are bouncing back in 2009. Air New Zealand, The Warehouse, Frucor and Westpac are among the household names to be selected as finalists in this year’s TVNZ/NZ Marketing awards.

Of the 21 finalists, 16 are medium-to-large sized companies. Two are government agencies.

New …

News
Edgy Esk Valley
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After 20 years of black labels, Esk Valley wines are going whiter and brighter to be more eye-catching on the shelves.

Old Esk Valley (left) and New Esk Valley

The Hawkes Bay winery is known for its traditionally made boutique wines, but the relaunch gives the label a contemporary appeal …

News
Green shoots for marketing & media
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Could spring winds finally be blowing to a marketing budget near you?

Recruiters in the marketing and communications industries are cautiously welcoming a ‘green shoots’ style recovery, lending credence to yesterday’s National Bank survey which claims record boosts in Kiwi business confidence.

The optimism is in stark contrast to …

News
Sexy revamp for NZ Marketing magazine
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So we’re blowing our own trumpet—why not? HB Media’s acquisition of NZ Marketing heralds a boost of confidence for NZ’s media industries. The magazine’s revamp includes a fresh design, gruntier content and DLB, the official publication of the Marketing Association of New Zealand. Topics have …

News
New strategy for Film New Zealand
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Film New Zealand now takes care of its own marketing and promotions. Previously it was the job of New Zealand Trade and Enterprise’s Investment New Zealand.

Minister of Economic Development, Gerry Brownlee, says “the new direction Film New Zealand has decided to take allows it to work with the …

News
Political preferences
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Is TV3 planning a new political commentary show to rival TVNZ’s Q+A on Sunday mornings?

Is Stephen Parker, former TV3 reporter and current press secretary for Minister of Energy and Economic Development Gerry Brownlee, going to host it?

Do you think the show can deliver non-partisan views and …

News
All profits down for Aussie media companies
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Seven Media Group’s 2009 annual report reveals profit dropped to AU$12m from AU$142m last year, a fall of 91.2 per cent. This is due to its writedowns—reducing the book value of its media assets because they were overvalued compared to the market value. A company …

News
Cadbury cleans its laundry
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Back by consumer demand: following Cadbury’s announcement to revert to their original Cadbury Dairy Milk recipe that contains only cocoa butter and no palm oil, the company is now planning to achieve Fairtrade certification by Easter 2010.

This move will more than triple the amount of Fairtrade product sold …

News
Adhub in bed with BBC
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Reputed to be New Zealand’s largest online advertising network, Adhub has just scored a prestigious client, BBC.com. Adhub aims to give the UK broadcasting giant a noteworthy presence among its network of more than 20 New Zealand sites, targeting the most appropriate demographics.

Managing Director of AdHub, Josh …

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