The latest agency news, campaigns and client wins (and losses) making headlines across the region.
Loyalty New Zealand (LNZ), the operator of Fly Buys, has opened a new Auckland office and made three new appointments to complete the team and strengthen its nationwide presence.
New design
A key component of Montana’s global marketing campaign will be released this month, as it places its new look Classics and Reserve ranges on international shelves, with new package designs that aim to reinforce the brand’s premium status.
Check out this interesting social media spat between a particularly passive aggressive Waiwera Water and poor old Bruce, a Facebook greenhorn who dared to question the quality of its bottled H2O.
An essential element of TV One’s new show Hung can now be seen in 3D, but only if you cop a glance (or, for committed violators, a feel) of the rather risqué billboard, which was recently erected on Victoria St in Auckland in an attempt to get mass market penetration.
JWT NZ has kicked off 2010 with a significant hire, adding Jacqueline Smart, previously director of strategy at M&C Saatchi and Draft FCB, as planning director.
A check on the Companies Office website shows The Media Counsel has not yet been officially placed in liquidation. But company directors have just five working days from the announcement of a liquidation to notify the Companies Office about it, whereupon its status will be updated and a liquidator will be appointed.
Hey Ads@6, whaddya been up to? What’s that, you’ve recorded all the commercials during the first ad break of the 6pm news on both major TV channels so that everyone in the marketing and communications industry can see who’s paying for the expensive, primetime spots? Well, that’s very nice of you. Sorry, what’s that? Adstream, a one stop shop for all of your TV, print, radio and workflow solutions, is the new sponsor of Ads@6? Well, that’s very nice of them. Alright, have a good weekend. See you next week. Don’t go changin’.
Mad TV pre-empts the latest Apple product by a couple of years (the dancing silhouettes near the end are particularly violating). And Steve Jobs, a man who still wears ‘sneans’ and a tucked in t-shirt yet is somehow still revered by the world’s gadget loving coolios, is …
On 26 February, the best response-driven marketing campaigns of 2009 and the talented marketers behind them will be honoured at the New Zealand Marketing Association’s RSVP and Nexus Awards. So, with less than a month to go, here’s a gentle reminder to make sure you book your table for a date with marketing’s newest ‘Grand Masters’.
Already sick of making new work? Then enter some old work for an award instead.
Nickelodeon NZ has released a new logo to replace the “historical splat”, with new livery launching on-air, on-line and in all off-air marketing collateral. And the Nick brand police are obviously on high alert, chasing down transgressors who don’t follow its very strict, specific, capitalised and unintentionally entertaining logo guidelines.
Venture capitalist and philanthropist Sam Morgan and marketer and bike lover Richard Leggat are the latest additions to the board of Tourism New Zealand.
DDB NZ is trumpeting a world first, with a new campaign for Coastguard New Zealand that “will plunge everyday Kiwis into a simulated rescue mission using TVCs and live online components”. And it’s also trumpeting the win of the Pam’s account.
Following yesterday’s news that The Media Counsel had gone into voluntary liquidation, Glenda Wynyard has, unsurprisingly, gone to ground and Carat’s Ryf Quail has deflected questions to Joy Clark, Carat’s PR enforcer in Australia, who wasn’t able to be contacted. But StopPress has seen a letter that Wynyard sent to her clients to apologise and offer suggestions as to what they should do and where they should take their business.
Sarah Nicholson will take over as editor of Cuisine magazine in February, replacing outgoing editor Eric Matthews, who is returning to Sydney to work as a design consultant.
DDB NZ has been awarded a place in the top four of Advertising Age’s 2009 International Agency of the Year. Argentina’s Santo took the top prize, with Almap BBDO in Sao Paulo, Brazil, Sid Lee in Montreal and DDB NZ making up the foursome.
After months of rumours relating to the financial health of media agency The Media Counsel, Glenda Wynyard, the managing director, confirmed today that the company has had to be put into liquidation.
Who it’s for: SKY news
Why we like it: Gritty, dirty and violent, just like the news. Watch it a few times and the shaky camera will make you feel sick.
And the second leg of the double for DDB, with a fairly worrying undercover number for …
With a mix of pomp, ceremony, well-managed PR and a fair bit of international media interest, Air New Zealand today unveiled the final prototype of its new cabin upgrades for the soon-to-arrive fleet of five Boeing 777-300s.
The final entry deadline for AXIS 2010 is almost upon you. So no more procrastination. There’s just seven days to get your act together and submit your entries for the 30th anniversary of New Zealand’s finest and most fiercely fought award show.
Creativity and originality abound in this year’s New Zealand Post Student Marketer of the Year awards, which aim to honour excellence in marketing strategy, creativity and innovative thinking in tertiary students.
Despite the widely held consensus that the economy is beginning to recover, the effects of recent redundancies and higher levels of unemployment continue to make the sales and marketing job market extremely competitive. And gaining access to leading recruitment resources is crucial for job seekers and employers to find the right position or candidate.
A group of New Zealand’s ‘ultra-premium’ wine producers have established a new marketing group called The Specialist Winegrowers of New Zealand (TSWNZ) and the five founding members hope their obsessive desire for quality (a passion they say could possibly be seen as a mild-form of insanity) might help New Zealand wine escape the commoditisation trap they feel it is currently in danger of falling into.
Adshel is making a habit of bringing sports to the world of public transport and it did it again during January’s ASB Classic, treating commuters to some unique ‘courtside’ action by combining specially designed bus shelters, posters, decals and even the modern scourge of female tennis, ridiculous grunting.
Awards are seen as something of a badge of honour in agency land. And so, too, is having staff members chosen as jurors to decide who gets them.
Two New Zealand film-makers, Tim McLachlan and Rajneel Singh, have made it through to the top five in 100% Pure ‘Your Big Break’ short film competition. And Tourism New Zealand is pretty chuffed with the campaign’s success.
Visual effects and animation studio Oktobor has appointed Bruce Everett as its new general manager. And his first task? Announcing a few more appointments, of course.
Adam Butterworth, Adshel’s sales director in Australia and New Zealand, has been promoted to chief executive officer of Clear Channel Singapore, where, according to insiders, there is approximately 20-30 percent less to talk about with work colleagues because the weather is always the same.
“Did you miss me? You did, didn’t you. That’s a rhetorical question. I can see that you missed me by that look in your eyes. Well, I missed you too,” said a sentient Ads@6 to its followers after returning for the first time after the holiday break with an impressive tan.
Colenso BBDO executive creative director Nick Worthington has beefed up the agency’s roster with a couple of new foreign imports after snaffling young UK creative team Will Bingham and Victoria Daltrey.
London (and 42 Below) gets burned Kiwi (and 42 Below) style. An oldie, but a proverbial goodie.
The social media expert explained.
Eye of the Tigermouse.
‘Branding’ gets taken to a whole new, ridiculous level (read about the ensuing Ray-Ban controversy here …
The Internet Bureau (IB), “the original New Zealand online media buying agency”, is set to join forces with digital acquisition company Catch!Media, with the decision to merge based on continued online advertising industry growth and the need for a full-service digital offering.
It’s music to the collective ear of Kiwi marketers: according to the latest data from Statistics New Zealand, total retail sales in New Zealand were up 0.8 percent ($46 million) in November, following two months of flat retail results in September and October. Added to that, the latest Roy Morgan-ANZ poll showed New Zealand consumer confidence hit a three-year high in January, with a recovery in the housing market and a possible peak in the unemployment rate creating more optimism for both current and future conditions.
Our Dear Leader, tourism minister and meat-sizzling, beer drinking Kiwi bloke John Key has dished out $5 million of marketing cash in order to promote eight of the country’s biggest tourist regions.
There are already plenty of daily deal websites operating in New Zealand, but popular Australian shopping site Catch of the Day thinks there’s still room in the market for another one and will start offering its cheap wares to insatiable online shopping Kiwis on 1 February.
DraftFCB has scooped round two of MSN’s trans-Tasman Butterfly Award, a competition designed to recognise Australasia’s online advertising creativity.