Long-copy lives on as Ogilvy gets newspaper nod

December was a disappointing month in the world of newspaper advertising, with nothing deemed good enough to tickle the fancy of the NAB Ad of the Month award judges. But things have improved in the first month of 2011, with Ogilvy taking out January honours with its long-copy ad for youth mentoring scheme Brothersinarms.

The December and January Ad of the Month judges were Kim Ellison, Hotfoot, Nic Hall, Ogilvy and Gavin Siakimotu, DDB, who described the ad as “compelling and eye catching with really engaging copy” (Hall didn’t participate in the final vote).

As for December, they said: “There were some missed opportunities but nothing stood out.”


Agency: Ogilvy

Executive Creative Director: Damon O’Leary

Group Heads: Nic Hall & Richard Loseby

Creative team: Freddie Coltart & Matt Williams

To view all the finalists in the current Newspaper Ad of the Year series visit the NAB website.

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