Newly pimped out Magazine Awards now open for 2011 business

The print industry is, to a large extent, patting itself on the back for weathering the storm over the past few years. And there’s some more back-patting ahead, with entries now open for the MPA’s Magazine Awards and a few new categories for the organisers to crow about. 

The most interesting of the new things is the ‘Most Effective Use of Magazines by an Advertiser’ award, which aims to recognise advertisers who demonstrate a great return on investment from successful campaigns in MPA member magazines. Entries can be made directly by the companies who advertise in magazines or by MPA publishers entering on behalf of their advertisers.

The entries can relate to a campaign combining two or more magazines of a publisher’s portfolio, and/or to a campaign using a variety of media under those magazine masthead brands. Derek Lindsay, chair of the CAANZ Media Committee and Lindsay Mouatt, commercial manager of ANZA are included on the judging panel for the award (check out the judging criteria on the MPA’s snazzy new website).

Other new awards include Best Integration of Print & Other Media, which recognises publishers using a range of media to build community engagement with their titles and enhance readers’ experiences, and Best Subscriptions Promotion for a Single Title, which recognises a growing area of magazine circulation.

Like last year, writers can enter ‘Journalist of the Year’ and ‘Columnist of the Year’ categories as individuals without the endorsement of one publisher, which enables the many freelancers contributing to a number of magazines to enter. The only condition is that their submission uses articles from titles published by MPA members.

Magazine of the Year, Editor of the Year, Designer of the Year, Journalist of the Year and Best Cover Design will be divided into ten categories (Sport & Leisure, General Interest & Entertainment, Special Interest, Youth, Home, Food & Garden, Lifestyle, Mass Market, Business, Trade Professional and Custom & Membership publishing), with Supreme Awards dished out for Best Magazine and Best Editor.

New sponsors on board this year are Actionmail, Adstream, iSubscribe, Getty Images, Media Monitors and Snapper Media, adding to the list of year-round friends NZ Post, GEON, PMP Limited, &Some and Nielsen.

The Awards have been run since 1996 by the MPA, which represents the publishers of nearly 90 percent of the sales volume of New Zealand-published mainstream titles, including top consumer, business and special interest titles. And while the elephant in the room (or not in the room, as the case may be) for past couple of years has been the conspicuous absence of the country’s biggest magazine publisher ACP from the awards, there are a few rumours floating around that it might be back on board this year (something undoubtedly helped by the addition of The Most Effective Advertiser Award, one it will have a pretty good chance of taking out). Paul Dykzuel is out of town at present, so there’s no official word on the decision yet, but if internal ACP mutterings are anything to go by, it’s “probably not” entering.

The awards presentation dinner is Thursday 23 June at the newly christened Pullman Hotel in Auckland.

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