Legends in their own lunchbox: Tui and Saatchis inspire some experiential tomfoolery

Tui and Saatchi & Saatchi took viewers on a legendary golfing journey during the mad beer advertising rush in the lead up to Christmas. And it’s followed that TVC up with its next ‘Brewing Legends’ effort, a branded Facebook app that allows users to select a combination of friends and 2500 random activities to create their own legendary session.

One lucky winner and his mates (as you’d expect from Tui, no mention of her mates in the release) will then get to experience their legendary session in real life and have it captured by Tui for all the world to see.

“This is a fun expression of our brand idea that will allow Tui fans to participate, play and share some great Tui experiences,” says Saatchi & Saatchi group account director Mark Cochrane. “From offroad bird watching to cross country mud throwing, the 2500 combinations are bound to create some great inspiration for the boys.”

While this seems like a good example of a branded app, this post from Things Real People Don’t Say About Advertising instantly sprung to mind.


Creative Director: Scott Huebscher

Creatives: Matt Sellers, Cory Bellringer

Digital Creatives: Dave Hunter, Mac Macaskill

Executive Digital Producer: Kevin Sherman

Group Account Director: Mark Cochrane

Account Director: Ryan O’Donnell

Clients: Jarrod Bear, William Papesch, Rene de Monchy, Clare Morgan

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