MBM, HYPER launch Fire and Emergency liquor store takeover
The latest iteration of the campaign delivered a unique community outreach approach at Liquorland stores in both Auckland and Wellington.
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Browsing: News
The latest agency news, campaigns and client wins (and losses) making headlines across Aotearoa.
Dosh Visa Card design put up for competition
Dosh is on the lookout for a talented young Kiwi who is currently studying or has recently completed their studies in design within NZ.
Subway goes big with ‘Size Matters’ campaign
The campaign showcases some of Subway’s most iconic Footlong subs such as the Meatball Melt with just two words, “size matters”.
Macca’s ‘hacks’ its own OOH with LUMO and DDB
The challenge was to create a campaign that gets Kiwis adding more to their meals, in a way that resonated with McDonald’s fans.
Squarespace launches first-ever Trans-Tasman brand campaign
Squarespace is tapping into the notion that a business idea can come from anywhere, encouraging Aussies and Kiwis to look under their nose.
SpecSavers media account up for pitch
Since 2016 in Australia and 2010 in New Zealand, the brand has worked with IPG Mediabrands’ Initiative and GroupM’s EssenceMediacom NZ.
FCB, MBM help NZTA tackle motorbike safety
The campaign features experienced riders talking about their crashes, the near-catastrophic results and the lessons they lived to tell.
Brand top priority for sales leaders
Now in its seventh year, the “Mood of the Sales Leader” report surveyed more than 500 sales leaders across New Zealand and Australia.
New Zealand agencies lead the world
Special top Campaign’s ‘Global Agency of the Year ’shortlists with five, just one ahead of fellow kiwi independent Motion Sickness.
Nestlé appoints new media agency
The food and beverage giant has iconic brands including KitKat, Allen’s, Nescafé, Milo, Maggi, Uncle Tobys, Nespresso and Purina.
Pepperstone, Saatchi & Saatchi serve up McEnroe
The campaign launches with a hero 60-second spot featuring a temperamental 1980s version of tennis legend John McEnroe.
NZ digital advertising up 4.3% year-on-year
Digital advertising has continued to grow despite tough economic conditions, according to a new report by IAB New Zealand.
MBM New Zealand wins big
MBM New Zealand was also awarded three seats at the recent week-long Google Honours Summit in San Francisco.
KFC unveils ‘The Gravy Train’ via Special PR
The Gravy Train is KFC’s first-ever themed train delivery service, in celebration of their partnership with the Blues
Four Square teams up with SIX60 to take tiny house on Grassroots tour
Stores like Four Square Houhora has been busy coming up with a unique way to celebrate the Six60 tiny house coming to their community.
MediaWorks, enable.me launch money podcast
Where’s My Money? is more than just a story about a father of two who is living with the stress of over one million dollars of debt.
Special named ‘most effective’ indie in the world
The New Zealand-founded agency rose one place in the WARC rankings, to take the crown from America-based firm Wieden+Kennedy.
Thinkerbell Aotearoa brews new Havana campaign
Featuring Kiwis from all corners of Aotearoa, the “Get Your Good Going” campaign captures individuals immersed in their passions.
New Zealand Thoroughbred Racing appoints Eleven
Eleven will support NZTR with its PR and media relations as the Thoroughbred racing industry goes through a period of change.
Stuff to use AI tech to increase te reo Māori articles
Microsoft and Straker are combining human translation with artificial intelligence to help normalise te reo Māori on Stuff’s platforms
The Mars Agency brings Retail Media Report Card to NZ
The Mars Agency has launched its Retail Media Report Card in New Zealand, amid rapid growth in spending on retail media advertising.
Remix features NZ-first Cindy Crawford shoot
The fashion magazine Remix is the first New Zealand publication to feature the iconic supermodel in an exclusive cover and story.
AA Travel Insurance, Quantum Jump talk to young Kiwis
A generation of young Kiwis are now spreading their wings, with 20-somethings taking out travel insurance more than ever before.
Celebrity fitness app taps Impact PR for NZ launch
New Zealand will be the first international market for the technology with plans to expand into the United States, Canada and Europe.
Stuff delivers largest digital news audience in NZ
Nielsen results show that in both Unique Audience and engagement across February, stuff.co.nz was the largest New Zealand news site.
RealNZ partners with The Beards to welcome winter
Ideation and production of RealNZ’s Winter 2024 campaign came from The Beards, a creative production company based out of Wānaka.
YouTube unveiled as new NZ Marketing Awards Naming Sponsor
This year’s awards feature three new categories: Brand of the Year, Best Use of Content Marketing Campaign, Best Use of Video Marketing Campaign.
Vast Billboards lights up 40th billboard in Timaru
The new billboard at the Timaru Showgrounds coincides with the company expanding its presence in the North Island market.
Enigma unveils latest ‘Ken Oath’ campaign for Kennards
The campaign, which has launched in New Zealand, is the third in the popular ‘Ken Oath’ series, which launched in 2020.
NZ Herald’s The Front Page podcast appoints Chelsea Daniels as new host
The Front Page is the New Zealand Herald’s daily news podcast, delivering insightful analysis on the most significant news stories each weekday.
DDB most awarded NZ agency at Spikes
DDB Group Aotearoa was the most awarded New Zealand agency at the Spikes Festival Of Creativity, for the fourth year in a row.
Phoenix, Quantum Jump launch ‘Greater Wellington’ plan
The Phoenix have launched a campaign to get the borders of Greater Wellington extended by 700 kilometres to just north of Whangārei.
Whare Creative and DDB Aotearoa launch Takitoru
DDB Aotearoa and Whare Creative are coming together to launch Takitoru, a communications suite utilising te ao Māori frameworks.
Mahindra appoints Bettle-Associates to launch brand in NZ
Indian automotive giant Mahindra has appointed Bettle-Associates to launch its brand in New Zealand as part of its plan to expand.
Flicks announces Premium Content Partnership with Prime Video
The partnership utilises Flicks’ position as a leading authority on films and TV shows to showcase the Prime Video content library.
Start-up tackles $1.89b ad industry ‘waste’
Auckland-based Magnetic provides advanced marketing data and analytics to enhance the performance of advertising creative and media.