NZME buys Bay of Plenty-based SunMedia
Owned and operated by local couple, Claire Rogers and the late Brian Rogers, SunMedia has operated in the Bay of Plenty for 23 years.
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Browsing: News
The latest agency news, campaigns and client wins (and losses) making headlines across Aotearoa.
NZ-first Sound Sensitivity Stations launch at Eden Park for P!NK concerts
Launching in time for the P!NK concerts, the new Kennards Hire Sound Sensitivity Stations dispense free ear plugs to fans.
Travel trends boost Out of Home reach
The report found that Kiwis are very mobile and that adopting a more flexible work model has created more Out of Home occasions.
Media Owners take the win at UnLtd Big Clash Auckland
Over 200 people across the industry came along to bat and bowl for good at Parnell Cricket club last Friday, to raise funds for UnLtd’s work.
Trade Me launches pop-up laundromat via Special PR
With 87 percent of Kiwi shopping secondhand in the past six months, Special PR was tasked to develop and execute a campaign that championed these results.
TVNZ posts half-year loss amid ad revenue decline
TVNZ’s financial result comes only days after rival broadcaster Warner Bros. Discovery New Zealand announced it was planning to close Newshub.
DDB Group Aotearoa wins top industry award
DDB Group Aotearoa has won the highly coveted Campaign Brief New Zealand Agency of the Year Award, for the 7th time.
Seek recruits ‘Mythbusters’ star for new content series
Jamie Hyneman, with the help of Kiwi and Australian talent, gets to the bottom of common job-hunting myths that were revealed by SEEK research.
PRINZ Announces the 2024 Chief Examiner for APR Programme
APR is an internationally recognised qualification for public relations and communications management professionals.
Voices of Hope and Someday Studios launch mental health exhibition
The striking photo and audio series profiled 11 everyday kiwis who have faced staggering mental health challenges throughout their lives.
Run’s Hareta Tiraa-Passfield in B&T 30 Under 30 Shortlist
Hareta is included in the Agency Sales/Account Manager category and is the only person in this category from Aotearoa New Zealand.
OOHMAA launches ‘The Speccies’ to celebrate creative campaigns
OOHMAA believes the time is right for the Out of Home Industry to acknowledge and celebrate those campaigns that have captured the eye,
Laser Clinics Group launches new brand campaign, via Ogilvy
The new brand campaign is the first work launched via Ogilvy since being appointed by Laser Clinics Group last year.
Newshub set to close
The proposal includes the closure of all Newshub’s multiplatform news operations and output from the end of June.
Neurological Foundation brings new perspective to 2024 brand campaign
The work aims to let the public know about the Foundation and the amazing researchers they are able to fund and support, through Kiwis’ donations.
Tracksuit secures $22 million funding injection
Led by US VCs Altos Ventures and Footwork, the Series A round will power the future of brand marketing and accelerate global expansion.
oOh!media goes ‘behind the smile’ in latest campaign with Voice of Hope
Shot by renowned New Zealand photographer, Tom Gould, ‘Behind The Smile’ has been designed to raise awareness around mental health in Aotearoa.
Thompson Spencer appointed as Elizabeth Arden’s social media agency
Thompson Spencer’s social media division, Socialites has announced they have been appointed as Elizabeth Arden’s social media agency.
Spark teams up with Bastion Shine to launch tech initiative
The three-year initiative is based on findings from a new study released by Spark and the New Zealand Institute of Economic Research (NZIER)
World-first TikTok broadcast breaks barriers for women’s rugby
The world-first will see the entire Aupiki final shot in vertical format by the Sky production team, then streamed live and free on Sky’s TikTok.
RNZ brand campaign hits the streets
Each campaign execution takes the similarities or differences of two RNZ platforms and demonstrates how they complement each other.
FCB and Pak’n’Save transform Stickman for Auckland Pride
For the second year in a row, PAK’nSAVE’s parent company Foodstuffs got involved with the Auckland Rainbow Parade, this time, with a special guest.
Advertisers take the plunge as Z Manu World Champs arrive in Auckland
The seven-metre custom-built tower will showcase not only a quintessentially Kiwi event but the power of strategic partnerships.
TVNZ and AA Insurance launch Location, Location, Location
The partnership marks TVNZ’s first New Zealand primetime local show with naming rights since the Hyundai Country Calendar partnership began 13 years ago.
It’s all GO at Viaduct Harbour
The portrait digital billboard (3m x 4m) is strategically positioned beneath the legendary 1988 Americas Cup-winning yacht (‘KZ1’).
Kargo launches CORE cross-channel ad tool in NZ
CORE is built on creative science and lets advertisers use their creative assets across screens for seamless campaign performance at scale.
The AA and Quantum Jump discover pets’ secret lives
With the help of Quantum Jump, AA Pet Insurance has launched an innovative new brand…
Rabobank NZ appoints BCG2
The specialist rural lender has announced the appointment of New Zealand-owned BCG2 as its new creative and media agency.
Scroll Media extends Gameloft representation
The popular digital gaming business has confirmed a long-term strategic sales representation agreement with Scroll Media in Australia and NZ.
JCDecaux partners with New Zealand Team for Paris 2024 Olympics
JCDecaux New Zealand is a long-standing partner of the New Zealand Team since signing an agreement in 2017.
Go Media makes a good impression with AUT University
For the assignment, student teams were tasked with developing a creative campaign for one of six of Go Media’s Good Impression charities.
Urban List research highlights ‘Tour Tourism’ opportunities for brands
The research found a lack of live music, travel and events over the past few years has sparked a wave of ‘revenge spending’ among consumers.
NZTA Waka Kotahi and FCB ask Kiwis what their cars are made of
Titled “Your last Line of Defence”, the campaign aims to get New Zealanders questioning vehicle safety and checking their car safety ratings.
Unbound partners with Cookiebot to help with online privacy
Cookiebot is a Google-certified global platform for privacy protection, offering patented scanning and auto-blocking technology.
Acquire partners with Greenbids for another New Zealand first
Greenbids, recognised for its innovative approach in adtech, has introduced solutions that integrate carbon optimisation with media performance.
Marketers have work to do reaching Chinese NZers
Three in four Chinese New Zealanders say they are likely to consider purchasing from brands that respect their Chinese identity.