NZ digital advertising up 4.3% year-on-year
Digital advertising has continued to grow despite tough economic conditions, according to a new report by IAB New Zealand.
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Browsing: News
The latest agency news, campaigns and client wins (and losses) making headlines across Aotearoa.
MBM New Zealand wins big
MBM New Zealand was also awarded three seats at the recent week-long Google Honours Summit in San Francisco.
KFC unveils ‘The Gravy Train’ via Special PR
The Gravy Train is KFC’s first-ever themed train delivery service, in celebration of their partnership with the Blues
Four Square teams up with SIX60 to take tiny house on Grassroots tour
Stores like Four Square Houhora has been busy coming up with a unique way to celebrate the Six60 tiny house coming to their community.
MediaWorks, enable.me launch money podcast
Where’s My Money? is more than just a story about a father of two who is living with the stress of over one million dollars of debt.
Special named ‘most effective’ indie in the world
The New Zealand-founded agency rose one place in the WARC rankings, to take the crown from America-based firm Wieden+Kennedy.
Thinkerbell Aotearoa brews new Havana campaign
Featuring Kiwis from all corners of Aotearoa, the “Get Your Good Going” campaign captures individuals immersed in their passions.
New Zealand Thoroughbred Racing appoints Eleven
Eleven will support NZTR with its PR and media relations as the Thoroughbred racing industry goes through a period of change.
Stuff to use AI tech to increase te reo Māori articles
Microsoft and Straker are combining human translation with artificial intelligence to help normalise te reo Māori on Stuff’s platforms
The Mars Agency brings Retail Media Report Card to NZ
The Mars Agency has launched its Retail Media Report Card in New Zealand, amid rapid growth in spending on retail media advertising.
Remix features NZ-first Cindy Crawford shoot
The fashion magazine Remix is the first New Zealand publication to feature the iconic supermodel in an exclusive cover and story.
AA Travel Insurance, Quantum Jump talk to young Kiwis
A generation of young Kiwis are now spreading their wings, with 20-somethings taking out travel insurance more than ever before.
Celebrity fitness app taps Impact PR for NZ launch
New Zealand will be the first international market for the technology with plans to expand into the United States, Canada and Europe.
Stuff delivers largest digital news audience in NZ
Nielsen results show that in both Unique Audience and engagement across February, stuff.co.nz was the largest New Zealand news site.
RealNZ partners with The Beards to welcome winter
Ideation and production of RealNZ’s Winter 2024 campaign came from The Beards, a creative production company based out of Wānaka.
YouTube unveiled as new NZ Marketing Awards Naming Sponsor
This year’s awards feature three new categories: Brand of the Year, Best Use of Content Marketing Campaign, Best Use of Video Marketing Campaign.
Vast Billboards lights up 40th billboard in Timaru
The new billboard at the Timaru Showgrounds coincides with the company expanding its presence in the North Island market.
Enigma unveils latest ‘Ken Oath’ campaign for Kennards
The campaign, which has launched in New Zealand, is the third in the popular ‘Ken Oath’ series, which launched in 2020.
NZ Herald’s The Front Page podcast appoints Chelsea Daniels as new host
The Front Page is the New Zealand Herald’s daily news podcast, delivering insightful analysis on the most significant news stories each weekday.
DDB most awarded NZ agency at Spikes
DDB Group Aotearoa was the most awarded New Zealand agency at the Spikes Festival Of Creativity, for the fourth year in a row.
Phoenix, Quantum Jump launch ‘Greater Wellington’ plan
The Phoenix have launched a campaign to get the borders of Greater Wellington extended by 700 kilometres to just north of Whangārei.
Whare Creative and DDB Aotearoa launch Takitoru
DDB Aotearoa and Whare Creative are coming together to launch Takitoru, a communications suite utilising te ao Māori frameworks.
Mahindra appoints Bettle-Associates to launch brand in NZ
Indian automotive giant Mahindra has appointed Bettle-Associates to launch its brand in New Zealand as part of its plan to expand.
Flicks announces Premium Content Partnership with Prime Video
The partnership utilises Flicks’ position as a leading authority on films and TV shows to showcase the Prime Video content library.
Start-up tackles $1.89b ad industry ‘waste’
Auckland-based Magnetic provides advanced marketing data and analytics to enhance the performance of advertising creative and media.
NZME purchases Gisborne Herald’s publishing and digital platforms
Today’s announcement sees NZME acquiring the Gisborne Herald’s five-day-a-week newspaper and its paywalled digital news website.
South Pacific Pictures rebrands amid wider focus
The production studio is known for producing popular dramas like Shortland Street, Outrageous Fortune and The Brokenwood Mysteries
Stuff stays on top in Nielsen readership survey
Lifestyle magazines have also seen growth in the latest results, even as the cost of living bites into household budgets.
Fetch TV enters partnership with Kargo
Fetch provides access to a large-scale, highly engaged TV audience via advertising supported FAST and subscription channels.
Radio Hauraki founder David Gapes dies
Gapes was a well-known figure in the advertising world, as editor of AdMedia and founder and editor of the online newsletter M+AD Daily.
TVNZ confirms Fair Go facing the axe
It signalled the proposed restructure earlier this week, shortly after posting a net loss of $16.7 million for the second half of 2023.
Readership jump puts Dish on the podium with phenomenal growth
The results are clear – Dish magazine is outstripping the competition, growing its audience and readership at an unprecedented rate.
Oceania appoints Pitchblack Partners
Retirement village operator Oceania has appointed Pitchblack Partners as its lead Strategic, Creative and Production partner
TVNZ signals major restructure
The news that up to 68 jobs could go at TVNZ comes soon after the recent announcement rival news provider Newshub is set to close.
Dune sequel enjoys biggest opening weekend since ‘Barbenheimer’
Denis Villeneuve’s highly anticipated second instalment in the Dune series finally hit cinemas across New Zealand last week.
oOh!media NZ lends network to celebrate International Women’s Day
This week more than 600 oOh!media digital screens around Aotearoa will be showcasing women-led locally owned and operated businesses